Welcome to the (label) jungle? Analyzing how consumers deal with intra-sustainability label trade-offs on food

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

Authors

Sustainability labels provide consumers with information about the production process, but the number of specialized labels is increasing rapidly. Different label combinations on one product can lead to trade-offs for consumers since sustainability dimensions, e.g., animal welfare and climate impact, may conflict. Consumers may face a combination of sustainability labels where not all characteristics are positive. The likelihood of a combination of positive and negative labels is particularly high when certain labels become mandatory. It is unclear how this influences the decision-making of consumers. This study analyzes the effect of different multi-level sustainability labels: animal welfare label, climate label, and a binary label (organic), and a nutritional label: the Nutri-Score on two food products. We measured the willingness to pay (WTP) for chicken breast and whole milk for different label combinations using a discrete choice experiment with 985 German consumers. Our results provide first indications that the presence of a sustainability label does not diminish the marginal utility of another sustainability label and that the effects of a negative label on the WTP cannot be compensated by a positive label. Consumers can handle two different types of labels at the same time and seem to be able to cope even with contradictory information in a trade-off situation between different sustainability dimensions. For manufacturers, this means that they should avoid scoring negatively on any sustainability dimension.

OriginalspracheEnglisch
Aufsatznummer104746
ZeitschriftFood Quality and Preference
Jahrgang104
Anzahl der Seiten13
ISSN0950-3293
DOIs
PublikationsstatusErschienen - 03.2023
Extern publiziertJa

Bibliographische Notiz

Publisher Copyright:
© 2022 The Authors

DOI

Zuletzt angesehen

Forschende

  1. Ute Holl

Publikationen

  1. „Nachhaltige und langfristige“ Vorstandsvergütung nach dem ARUG II
  2. Biodegradation of the Antineoplastics Vindesine, Vincristine, and Vinblastine and their Toxicity against Bacteria in the Aquatic Environment
  3. Buchhaltung und Jahresabschluss
  4. Mord unterm Nordlicht
  5. Young children's developing ability to integrate gestural and emotional cues
  6. Sozialarbeit in der EU
  7. Hochschulen im Horizont einer Bildung für nachhaltige Entwicklung
  8. Impact of rhizobacterial volatiles on Brachypodium distachyon (L.) Beauv. growth and response to abiotic stresses
  9. Entwicklungsverläufe im Lesen-und Schreibenlernen in Abhängigkeit verschiedener didaktischer Konzepte
  10. Influences of Y additions on the hot tearing susceptibility of Mg-1.5wt.%Zn alloys
  11. Cultural Heritage and the Rejuvenation of Spa Towns
  12. Elenfoque al cliente touristico.
  13. Georgia
  14. Retrodistribution
  15. Methoden-Muster: Elternmitarbeit in der Einrichtung
  16. Gravierende Irrtümer der Flusskonferenz vom 15. September 2002
  17. Measuring social norms in economics
  18. Die Grenzen der Subjektstellung des Opfers
  19. Money and finance
  20. Illusion Fortschritt - Wissen und Vergessen in der Pädagogik
  21. Ten Theses on Technology and Organization
  22. Gegen Engel kämpfen
  23. Nikolaos - Nikolaiten
  24. Formelhafte Texte
  25. Einleitung
  26. Entrepreneurship
  27. IHM-agining sustainability
  28. What drives social entrepreneurial appraisal among hearing-impaired individuals?
  29. Partizipationsforschung und nachhaltige Entwicklung
  30. Artful and sensory sustainability science: Exploring novel methodological perspectives
  31. Illustrated Atlas on the History of Christianity, by Tim Dowley, Neukirchen-Vluyn: Neukirchner, 2019 (9783761566305)
  32. Simulation des Selektionsdrucks der Antibiotika Ciprofloxacin und Ceftazidim in Oberflächengewässern mittels klassischer Methoden
  33. Sozialismus, Kommunismus
  34. Legal aspects of genetic data banking in Germany
  35. Der Detektiv ohne Auftrag
  36. Instrumente für die Steuerung der Planung
  37. What Kinds of Photovoltaic Projects Do Lenders Prefer to Finance?
  38. Terrorismus in der Bundesrepublik der Siebzigerjahre
  39. Psychometric Properties and Correlates of Precarious Manhood Beliefs in 62 Nations
  40. The Psychology of Planning in Organizations
  41. Exploring artful possibilities: a transdisciplinary research on culture, arts and sustainability
  42. Estimated capital stock values for German manufacturing enterprises covered by the cost structure surveys