TY - UNPB

T1 - Towards Sustainable Entrepreneurship

T2 - A Value Creating Perspective on Corporate Societal Strategies. Discussion Paper

AU - Weber, Manuela

PY - 2007

Y1 - 2007

N2 - In current business practice, companies often tackle societal issues in a rather fragmented and unstructured way. This leads to remote societal activities that often fail to reach their full potential for societal and busines value creation. Based upon the argument that a strategic approach towards societal issues can serve as a source for competitive advantage while at the same time yielding substantial societal benefits, this paper focuses on the development of societal strategy options from a value generating perspective, which is also missing in current research...

AB - In current business practice, companies often tackle societal issues in a rather fragmented and unstructured way. This leads to remote societal activities that often fail to reach their full potential for societal and busines value creation. Based upon the argument that a strategic approach towards societal issues can serve as a source for competitive advantage while at the same time yielding substantial societal benefits, this paper focuses on the development of societal strategy options from a value generating perspective, which is also missing in current research...

KW - Sustainability sciences, Management & Economics

KW - Entrepreneurship

KW - Umweltökonomie

KW - Nachhaltige Entwicklung

KW - Entrepreneurship

M3 - Working papers

SN - 978-3-935630-63-4

BT - Towards Sustainable Entrepreneurship

PB - Centre for Sustainability Management

CY - Lüneburg

ER -