The Social Case as a Business Case: Making Sense of Social Entrepreneurship from an Ordonomic Perspective
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
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Corporate Citizenship and New Governance: The Political Role of Corporations (Ethical Economy). Hrsg. / Ingo Pies; Peter Koslowski . Berlin, Heidelberg: Springer Verlag, 2011. S. 91-115.
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
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TY - CHAP
T1 - The Social Case as a Business Case
T2 - Making Sense of Social Entrepreneurship from an Ordonomic Perspective
AU - Beckmann, Markus
PY - 2011
Y1 - 2011
N2 - This chapter discusses how the theoretical perspective of ordonomics provides a framework for better understanding and advancing the practice of social entrepreneurship. From an ordonomic perspective, the concept of social entrepreneurship offers a semantic innovation (at the ideas level) whose potential for social innovation can be fully reaped only if it is used as a heuristics for social structural change (on the institutions level). Social entrepreneurs recognize relevant social problems, interpret them as an entrepreneurial challenge, and succeed in turning what was a social case into a business case in a broader sense. Using the real-life example of a successful eco-social entrepreneur, the chapter demonstrates that such win-win solutions can be reconstructed as the sophisticated management of social dilemmas. It sketches a strategy matrix for the practice of social entrepreneurship and distinguishes four paradigmatic strategies social entrepreneurs can employ to create win-win scenarios by changing the rules of the game to overcome undesirable social dilemmas. The chapter concludes by discussing social entrepreneurship in the context of new governance processes and highlights key similarities and differences to the concept of corporate citizenship.
AB - This chapter discusses how the theoretical perspective of ordonomics provides a framework for better understanding and advancing the practice of social entrepreneurship. From an ordonomic perspective, the concept of social entrepreneurship offers a semantic innovation (at the ideas level) whose potential for social innovation can be fully reaped only if it is used as a heuristics for social structural change (on the institutions level). Social entrepreneurs recognize relevant social problems, interpret them as an entrepreneurial challenge, and succeed in turning what was a social case into a business case in a broader sense. Using the real-life example of a successful eco-social entrepreneur, the chapter demonstrates that such win-win solutions can be reconstructed as the sophisticated management of social dilemmas. It sketches a strategy matrix for the practice of social entrepreneurship and distinguishes four paradigmatic strategies social entrepreneurs can employ to create win-win scenarios by changing the rules of the game to overcome undesirable social dilemmas. The chapter concludes by discussing social entrepreneurship in the context of new governance processes and highlights key similarities and differences to the concept of corporate citizenship.
KW - Sustainability sciences, Management & Economics
KW - Social Case
KW - Geschäftsfall
KW - Social Entrepreneurship
KW - Ordonomik
KW - Social Case
KW - Business Case
KW - Social Entrepreneurship
KW - Ordonomic
KW - Commitments
KW - Corporate Citizenship
KW - Semantics
KW - Social Structure
KW - Business Ethics
U2 - 10.1007/978-94-007-1661-2_6
DO - 10.1007/978-94-007-1661-2_6
M3 - Contributions to collected editions/anthologies
SN - 978-94-007-1660-5
SP - 91
EP - 115
BT - Corporate Citizenship and New Governance
A2 - Pies, Ingo
A2 - Koslowski , Peter
PB - Springer Verlag
CY - Berlin, Heidelberg
ER -