The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
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Making Ecopreneurs: Developing Sustainable Entrepreneurship. Hrsg. / Michael Schaper. Aldershot: Ashgate Publishing Limited, 2005. S. 174-187.
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
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TY - CHAP
T1 - The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability
AU - Petersen, Holger
N1 - Literaturangaben
PY - 2005
Y1 - 2005
N2 - This chapter examines the importance and development of competitive advantages amongst ecopreneurial firms, by examing 64 enterprises in Germany, Austria and Switzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to its core business, and they are also market leaders in special segments for ecological products or services...
AB - This chapter examines the importance and development of competitive advantages amongst ecopreneurial firms, by examing 64 enterprises in Germany, Austria and Switzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to its core business, and they are also market leaders in special segments for ecological products or services...
KW - Sustainability sciences, Management & Economics
KW - Unternehmen
KW - Umweltschutz
KW - Umweltbezogenes Management
KW - Nachhaltigkeit
M3 - Contributions to collected editions/anthologies
SN - 978-0754644910
SN - 075464491X
SP - 174
EP - 187
BT - Making Ecopreneurs
A2 - Schaper, Michael
PB - Ashgate Publishing Limited
CY - Aldershot
ER -