Success and failure of microbusiness owners in Africa: A psychological approach

Publikation: Bücher und AnthologienSammelwerke und AnthologienForschung


Frese and his contributors have studied small businesses in four African countries from a psychological perspective--the first time this has been done--and report that it's the psychological aspects of their strategies, not just the strategies themselves, that contribute significantly to their success. They also prove that many of the stereotypes that seem to characterize the owners of microbusinesses are clearly incorrect. Executives, analysts, bankers, international entrepreneurs, and their academic colleagues will discover that many of the conclusions they have drawn from previous studies can not be generalized. Only by separating those that can be generalized from those that can not, can we get a true understanding of the small business entrepreneurial dynamic.
VerlagQuorum Books
Anzahl der Seiten203
ISBN (Print)1-567-20296-9, 978-1567202960
PublikationsstatusErschienen - 2000
Extern publiziertJa