Measuring the Impacts of NGO Partnerships: The Corporate and Societal Benefits of Community Involvement

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

Authors

Purpose – This paper aims to address partnerships between corporations and non-governmental organizations (NGOs) dedicated to corporate community involvement (CCI). It seeks to focus on how to measure both business and community benefits derived from CCI, especially stressing the need for developing indicators beyond the input level considering outputs and impacts.

Design/methodology/approach – This paper follows a case study research strategy in a subsidiary of a multinational chemical and pharmaceutical company. Data collection is based on triangulation of data using interviews, action research, and documents.

Findings – Based on the case study presented, it was found that, when CCI is an integral part of corporate strategy, it is also possible to develop advanced performance measurement systems for CCI. Such measurement systems include input, output, and impact level metrics for both community and business benefits. Community benefits are best developed and monitored in collaboration with the NGO partner. Further, it was found that the measuring frequency partly transcends conventional reporting periods.

Practical implications – The research should motivate companies that engage in corporate community involvement to go beyond input-level metrics in measuring the success of such initiatives. However, in order to successfully operate a performance monitoring on output and impact levels, partnering with an NGO that has greater capability in socio-economic assessments is key.

Originality/value – This paper shows how NGOs can contribute to performance measurement as part of the strategic performance management system of a corporation and how this allows for metrics beyond common input-level to address output or even impact-level metrics.
OriginalspracheEnglisch
ZeitschriftCorporate Governance
Jahrgang11
Ausgabenummer4
Seiten (von - bis)415-426
Anzahl der Seiten12
ISSN1472-0701
DOIs
PublikationsstatusErschienen - 08.2011

Bibliographische Notiz

*Highly Commended Award Winner at the Literati Network Awards for Excellence 2012*

    Fachgebiete

  • Wirtschaftswissenschaften für Nachhaltigkeit - Balanced Scorecard, Corporate Community Involvement, Corporate Social Responsibility, non-governmental organizations, Performance measurement systems, Pharmaceuticals industry

DOI

Zuletzt angesehen

Publikationen

  1. Schulische Inklusion in Zeiten von Corona
  2. Vielfältig, kooperativ, geschlechtergerecht
  3. Ecopreneurship and Competitive Strategies
  4. Repowering von Windanlagen in Deutschland
  5. Perspective actionnelle et cours à projet
  6. Politische Bildung - Eine Bestandsaufnahme
  7. Ist die Einkommenspolarisierung gestiegen?
  8. Beziehungsstrukturen und Schulentwicklung
  9. Beach-Handball. Ein sandiger Spaß für alle
  10. Umweltmanagement in deutschen Unternehmen
  11. Weiblichkeit im Kontext häuslicher Gewalt
  12. Sustainability Strategies: What's in a Name?
  13. What the eyes reveal about (reading) poetry
  14. Selbstreflexion und kollegialer Austausch
  15. Erfolgsstrategien im Gesundheitstourismus
  16. "Ich habe im Kopf geschätzt, was noch fehlt"
  17. A Tale of Culture - Bound Regime Evolution
  18. The relational sociology of eco-innovation
  19. Transdisziplinäre Fallstudien in Lüneburg
  20. Einsprachigkeit an Hochschulen überwinden
  21. Feministische Ökonomien und Zeitlichkeit
  22. Die wahrgenommene feministische Bedrohung
  23. REACh - Erste Erfahrungen in der Anwendung
  24. Between mutuality, autonomy and domination
  25. Hat die Schule die richtige Elternschaft ?
  26. Versuche nachhaltiger Regionalentwicklung
  27. Inter- und transdisziplinäre Lehrforschung
  28. Hilfe- und Erziehungsplanung per Mausklick?!
  29. Transfer von Nachhaltigkeit in die Praxis
  30. Forschungsethik in der Kindheitsforschung
  31. Following Health Measures in the Pandemic
  32. Imitation and interindividual differences
  33. Innovationskooperation im Ernährungssektor
  34. Asyl für russische Kriegsdienstverweigerer
  35. Sustainament MBA Sustainability Management