TY - CHAP

T1 - Managing CSR Communication

AU - Schoeneborn, Dennis

AU - Girschik, Verena

PY - 2021/8/9

Y1 - 2021/8/9

N2 - In this chapter we elaborate on how corporate social responsibility (CSR) strategies and practices both produce and are produced by CSR communication. We outline three main characteristics of CSR communication as a particular form of management communication, that is, CSR communication’s institutionalized, contested, and moralized character. From this basis, we derive key theoretical and practical implications for CSR-related management communication. We structure our considerations along three different orientations: (1) communication from the top-down (e. g., a firm’s aspirational talk), (2) communication from the bottom-up (e. g., internal activism), and (3) communication around the organization (e. g., how to develop resonance capacities for the multiplicity of external/societal voices). The chapter closes with a brief conclusion and outlook in which we address the need for further research on the actionability, consequentiality, and bindingness of CSR communication.

AB - In this chapter we elaborate on how corporate social responsibility (CSR) strategies and practices both produce and are produced by CSR communication. We outline three main characteristics of CSR communication as a particular form of management communication, that is, CSR communication’s institutionalized, contested, and moralized character. From this basis, we derive key theoretical and practical implications for CSR-related management communication. We structure our considerations along three different orientations: (1) communication from the top-down (e. g., a firm’s aspirational talk), (2) communication from the bottom-up (e. g., internal activism), and (3) communication around the organization (e. g., how to develop resonance capacities for the multiplicity of external/societal voices). The chapter closes with a brief conclusion and outlook in which we address the need for further research on the actionability, consequentiality, and bindingness of CSR communication.

KW - communicative constitution of organization (CCO)

KW - corporate social responsibility (CSR)

KW - CSR communication

KW - institutional theory

KW - management communication

KW - Management studies

UR - http://www.scopus.com/inward/record.url?scp=85131999218&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/47b8bfbf-47c7-3262-9a26-43e18b62b971/

U2 - 10.1515/9781501508059-024

DO - 10.1515/9781501508059-024

M3 - Chapter

AN - SCOPUS:85131999218

SN - 9781501516559

T3 - Handbooks of Applied Linguistics (HAL)

SP - 443

EP - 458

BT - Handbook of Management Communication

A2 - Cooren, François

A2 - Stücheli-Herlach, Peter

PB - DE GRUYTER Poland

ER -