Managing CSR Communication

Publikation: Beiträge in SammelwerkenKapitelbegutachtet

Authors

In this chapter we elaborate on how corporate social responsibility (CSR) strategies and practices both produce and are produced by CSR communication. We outline three main characteristics of CSR communication as a particular form of management communication, that is, CSR communication’s institutionalized, contested, and moralized character. From this basis, we derive key theoretical and practical implications for CSR-related management communication. We structure our considerations along three different orientations: (1) communication from the top-down (e. g., a firm’s aspirational talk), (2) communication from the bottom-up (e. g., internal activism), and (3) communication around the organization (e. g., how to develop resonance capacities for the multiplicity of external/societal voices). The chapter closes with a brief conclusion and outlook in which we address the need for further research on the actionability, consequentiality, and bindingness of CSR communication.

OriginalspracheEnglisch
TitelHandbook of Management Communication
HerausgeberFrançois Cooren, Peter Stücheli-Herlach
Anzahl der Seiten16
VerlagDE GRUYTER Poland
Erscheinungsdatum09.08.2021
Seiten443-458
ISBN (Print)9781501516559
ISBN (elektronisch)9781501508059
DOIs
PublikationsstatusErschienen - 09.08.2021

DOI

Zuletzt angesehen

Forschende

  1. Felix Herle

Publikationen

  1. Im Vorraum
  2. Editors’ Conversation with German Art Historians Oona Lochner and Isabel Mehl: Writing Like a Feminist—In Dialogue with Carla Lonzi
  3. 11. Methoden-Muster
  4. Comparison of different methods for the measurement of ammonia volatilization after urea application in Henan Province, China
  5. The Question Concerning Technology in China
  6. Disentangling the Pathways and Effects of Ecosystem Service Co-Production
  7. How can Industry use the Innovation Potential of Universities and Research Institutes?
  8. Internet Bondholder Relations
  9. Editorial
  10. Aprender gramática online
  11. Ästhetik der Skalierung
  12. Local and landscape level variables influence butterfly diversity in critically endangered South African renosterveld
  13. Erfolgreiche Business Intelligence-Projekte
  14. Dynamic capabilities and employee participation
  15. Pragmatics as Social Inference About Intentional Action
  16. Transparenz und Geheimnis
  17. Bella ciao
  18. Leading in times of crisis
  19. Den Untergang beschreiben
  20. Heavy Metal in der DDR
  21. Is small beautiful?
  22. Reviewing is caring! Revaluing a critical, but invisibilized, underappreciated, and exploited academic practice
  23. Photodegradation, Photocatalytic and Aerobic Biodegradation of Sulfisomidine and Identification of Transformation Products By LC–UV-MS/MS
  24. Analysekompetenz - ein zweidimensionales Konstrukt?
  25. Still want to Party?
  26. Transitions and Old Age Potential
  27. Policy Change in Times of Politicization: The Case of Corporate Taxation in the European Union
  28. Settingbasierte Gesundheitsförderung und Prävention
  29. Democracy in times of the pandemic