Managing CSR Communication

Research output: Contributions to collected editions/worksChapterpeer-review

Standard

Managing CSR Communication. / Schoeneborn, Dennis; Girschik, Verena.
Handbook of Management Communication. ed. / François Cooren; Peter Stücheli-Herlach. DE GRUYTER Poland, 2021. p. 443-458 (Handbooks of Applied Linguistics (HAL); Vol. 16).

Research output: Contributions to collected editions/worksChapterpeer-review

Harvard

Schoeneborn, D & Girschik, V 2021, Managing CSR Communication. in F Cooren & P Stücheli-Herlach (eds), Handbook of Management Communication. Handbooks of Applied Linguistics (HAL), vol. 16, DE GRUYTER Poland, pp. 443-458. https://doi.org/10.1515/9781501508059-024

APA

Schoeneborn, D., & Girschik, V. (2021). Managing CSR Communication. In F. Cooren, & P. Stücheli-Herlach (Eds.), Handbook of Management Communication (pp. 443-458). (Handbooks of Applied Linguistics (HAL); Vol. 16). DE GRUYTER Poland. https://doi.org/10.1515/9781501508059-024

Vancouver

Schoeneborn D, Girschik V. Managing CSR Communication. In Cooren F, Stücheli-Herlach P, editors, Handbook of Management Communication. DE GRUYTER Poland. 2021. p. 443-458. (Handbooks of Applied Linguistics (HAL)). doi: 10.1515/9781501508059-024

Bibtex

@inbook{427c7e58d27448a48f4f474e357e8210,
title = "Managing CSR Communication",
abstract = "In this chapter we elaborate on how corporate social responsibility (CSR) strategies and practices both produce and are produced by CSR communication. We outline three main characteristics of CSR communication as a particular form of management communication, that is, CSR communication{\textquoteright}s institutionalized, contested, and moralized character. From this basis, we derive key theoretical and practical implications for CSR-related management communication. We structure our considerations along three different orientations: (1) communication from the top-down (e. g., a firm{\textquoteright}s aspirational talk), (2) communication from the bottom-up (e. g., internal activism), and (3) communication around the organization (e. g., how to develop resonance capacities for the multiplicity of external/societal voices). The chapter closes with a brief conclusion and outlook in which we address the need for further research on the actionability, consequentiality, and bindingness of CSR communication.",
keywords = "communicative constitution of organization (CCO), corporate social responsibility (CSR), CSR communication, institutional theory, management communication, Management studies",
author = "Dennis Schoeneborn and Verena Girschik",
year = "2021",
month = aug,
day = "9",
doi = "10.1515/9781501508059-024",
language = "English",
isbn = "9781501516559",
series = "Handbooks of Applied Linguistics (HAL)",
publisher = "DE GRUYTER Poland",
pages = "443--458",
editor = "Fran{\c c}ois Cooren and Peter St{\"u}cheli-Herlach",
booktitle = "Handbook of Management Communication",
address = "Poland",

}

RIS

TY - CHAP

T1 - Managing CSR Communication

AU - Schoeneborn, Dennis

AU - Girschik, Verena

PY - 2021/8/9

Y1 - 2021/8/9

N2 - In this chapter we elaborate on how corporate social responsibility (CSR) strategies and practices both produce and are produced by CSR communication. We outline three main characteristics of CSR communication as a particular form of management communication, that is, CSR communication’s institutionalized, contested, and moralized character. From this basis, we derive key theoretical and practical implications for CSR-related management communication. We structure our considerations along three different orientations: (1) communication from the top-down (e. g., a firm’s aspirational talk), (2) communication from the bottom-up (e. g., internal activism), and (3) communication around the organization (e. g., how to develop resonance capacities for the multiplicity of external/societal voices). The chapter closes with a brief conclusion and outlook in which we address the need for further research on the actionability, consequentiality, and bindingness of CSR communication.

AB - In this chapter we elaborate on how corporate social responsibility (CSR) strategies and practices both produce and are produced by CSR communication. We outline three main characteristics of CSR communication as a particular form of management communication, that is, CSR communication’s institutionalized, contested, and moralized character. From this basis, we derive key theoretical and practical implications for CSR-related management communication. We structure our considerations along three different orientations: (1) communication from the top-down (e. g., a firm’s aspirational talk), (2) communication from the bottom-up (e. g., internal activism), and (3) communication around the organization (e. g., how to develop resonance capacities for the multiplicity of external/societal voices). The chapter closes with a brief conclusion and outlook in which we address the need for further research on the actionability, consequentiality, and bindingness of CSR communication.

KW - communicative constitution of organization (CCO)

KW - corporate social responsibility (CSR)

KW - CSR communication

KW - institutional theory

KW - management communication

KW - Management studies

UR - http://www.scopus.com/inward/record.url?scp=85131999218&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/47b8bfbf-47c7-3262-9a26-43e18b62b971/

U2 - 10.1515/9781501508059-024

DO - 10.1515/9781501508059-024

M3 - Chapter

AN - SCOPUS:85131999218

SN - 9781501516559

T3 - Handbooks of Applied Linguistics (HAL)

SP - 443

EP - 458

BT - Handbook of Management Communication

A2 - Cooren, François

A2 - Stücheli-Herlach, Peter

PB - DE GRUYTER Poland

ER -