Gli studi di impatto dei festival: esperienze e riflessioni critiche

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Gli studi di impatto dei festival: esperienze e riflessioni critiche. / Morganti , Ilaria; Nuccio, Massimiliano.
in: Economia della Cultura, Jahrgang 19, Nr. 3, 2009, S. 325-340.

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

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@article{9be6c38ac11c4b739ce61915917ebcf6,
title = "Gli studi di impatto dei festival: esperienze e riflessioni critiche",
abstract = "The main objective of the present paper is to evaluate opportunities and limitations of impact studies in the cultural domain, according to two studies commissioned to the authors by two new performing arts festivals in Milan-Turin and in Naples. MITO SettembreMusica (MITO) took place in September 2007 and was promoted and produced by the Associazione per il Festival Internazionale della Musica di Milano and the Fondazione per le Attivit{\`a} Musicali di Torino. Napoli Teatro Festival Italia (NTFI) was instead organised in June 2008 by the Fondazione Campania dei Festival. The cases show that a mere economic impact study might be misleading in evaluating the complex interaction between festival, artistic field and urban context: a multi-dimensional approach seems to address more effectively objectives and values of such festivals. The monitoring of such events should not be only a marketing exercise but a strategic companion for cultural organisations. ",
keywords = "Kultur und Raum",
author = "Ilaria Morganti and Massimiliano Nuccio",
year = "2009",
doi = "10.1446/31105",
language = "Italian",
volume = "19",
pages = "325--340",
journal = "Economia della Cultura",
issn = "1122-7885",
publisher = "Societ{\`a} editrice il Mulino",
number = "3",

}

RIS

TY - JOUR

T1 - Gli studi di impatto dei festival

T2 - esperienze e riflessioni critiche

AU - Morganti , Ilaria

AU - Nuccio, Massimiliano

PY - 2009

Y1 - 2009

N2 - The main objective of the present paper is to evaluate opportunities and limitations of impact studies in the cultural domain, according to two studies commissioned to the authors by two new performing arts festivals in Milan-Turin and in Naples. MITO SettembreMusica (MITO) took place in September 2007 and was promoted and produced by the Associazione per il Festival Internazionale della Musica di Milano and the Fondazione per le Attività Musicali di Torino. Napoli Teatro Festival Italia (NTFI) was instead organised in June 2008 by the Fondazione Campania dei Festival. The cases show that a mere economic impact study might be misleading in evaluating the complex interaction between festival, artistic field and urban context: a multi-dimensional approach seems to address more effectively objectives and values of such festivals. The monitoring of such events should not be only a marketing exercise but a strategic companion for cultural organisations.

AB - The main objective of the present paper is to evaluate opportunities and limitations of impact studies in the cultural domain, according to two studies commissioned to the authors by two new performing arts festivals in Milan-Turin and in Naples. MITO SettembreMusica (MITO) took place in September 2007 and was promoted and produced by the Associazione per il Festival Internazionale della Musica di Milano and the Fondazione per le Attività Musicali di Torino. Napoli Teatro Festival Italia (NTFI) was instead organised in June 2008 by the Fondazione Campania dei Festival. The cases show that a mere economic impact study might be misleading in evaluating the complex interaction between festival, artistic field and urban context: a multi-dimensional approach seems to address more effectively objectives and values of such festivals. The monitoring of such events should not be only a marketing exercise but a strategic companion for cultural organisations.

KW - Kultur und Raum

U2 - 10.1446/31105

DO - 10.1446/31105

M3 - Zeitschriftenaufsätze

VL - 19

SP - 325

EP - 340

JO - Economia della Cultura

JF - Economia della Cultura

SN - 1122-7885

IS - 3

ER -

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