This book chapter offers an exploration of how experimentation can further corporate sustainable innovation, with focus on product and service development. This exploration helps to bring further clarity to this new area of sustainability management research: by contrasting the corporate experimentation process with the experimentation approach used in the natural sciences. Experimentation for sustainable innovation draws on the lean startup approach and the concept of triple bottom line value creation. ‘Experimentation for Sustainable Innovation’ concludes with a visual summary of the proposed method. The chapter includes practitioner insights, based on qualitative research about Procter & Gamble.