Experimentation for Sustainable Innovation
Publikation: Beiträge in Sammelwerken › Kapitel › begutachtet
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Experimentation for Sustainable Innovation. / Weissbrod, Ilka.
Innovation for Sustainability: Business transformations towards a better world. Hrsg. / Nancy Bocken; Paavo Ritala; Laura Albareda; Robert Verburg. 1. Aufl. Cham : Palgrave Macmillan, 2019. S. 335-352 (Palgrave Studies in Sustainable Business in Association with Future Earth).Publikation: Beiträge in Sammelwerken › Kapitel › begutachtet
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TY - CHAP
T1 - Experimentation for Sustainable Innovation
AU - Weissbrod, Ilka
PY - 2019
Y1 - 2019
N2 - This book chapter offers an exploration of how experimentation can further corporate sustainable innovation, with focus on product and service development. This exploration helps to bring further clarity to this new area of sustainability management research: by contrasting the corporate experimentation process with the experimentation approach used in the natural sciences. Experimentation for sustainable innovation draws on the lean startup approach and the concept of triple bottom line value creation. ‘Experimentation for Sustainable Innovation’ concludes with a visual summary of the proposed method. The chapter includes practitioner insights, based on qualitative research about Procter & Gamble.
AB - This book chapter offers an exploration of how experimentation can further corporate sustainable innovation, with focus on product and service development. This exploration helps to bring further clarity to this new area of sustainability management research: by contrasting the corporate experimentation process with the experimentation approach used in the natural sciences. Experimentation for sustainable innovation draws on the lean startup approach and the concept of triple bottom line value creation. ‘Experimentation for Sustainable Innovation’ concludes with a visual summary of the proposed method. The chapter includes practitioner insights, based on qualitative research about Procter & Gamble.
KW - Sustainability sciences, Management & Economics
KW - Experimentation for Sustainability
KW - Sustainable Innovation
UR - https://link.springer.com/chapter/10.1007/978-3-319-97385-2_18
UR - http://www.scopus.com/inward/record.url?scp=85097055994&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-97385-2_18
DO - 10.1007/978-3-319-97385-2_18
M3 - Chapter
SN - 978-3-319-97384-5
T3 - Palgrave Studies in Sustainable Business in Association with Future Earth
SP - 335
EP - 352
BT - Innovation for Sustainability
A2 - Bocken, Nancy
A2 - Ritala, Paavo
A2 - Albareda, Laura
A2 - Verburg, Robert
PB - Palgrave Macmillan
CY - Cham
ER -