Do consumers prefer pasture-raised dual-purpose cattle when considering meat products? A hypothetical discrete choice experiment for the case of minced beef
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
Standard
in: Meat Science, Jahrgang 177, 108494, 07.2021.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
Harvard
APA
Vancouver
Bibtex
}
RIS
TY - JOUR
T1 - Do consumers prefer pasture-raised dual-purpose cattle when considering meat products? A hypothetical discrete choice experiment for the case of minced beef
AU - Schulze, Maureen
AU - Spiller, Achim
AU - Risius, Antje
N1 - Publisher Copyright: © 2021 Elsevier Ltd
PY - 2021/7
Y1 - 2021/7
N2 - Livestock production is criticised for animal welfare conditions and its impact on the environment. Pasture-raised dual-purpose cattle may be able to provide an opportunity for more sustainable livestock production. Despite societal interest and substantial grazing opportunities in several regions of northern Europe, the market share of sustainably produced beef is currently low. This study investigated consumer preferences and willingness-to-pay for pasture-raised beef from dual-purpose cattle. Data were obtained from a hypothetical choice experiment (n = 513), attributing the type of husbandry (stable-based, pasture-raised, pasture-raised using nature conservation areas), breed (no description, single-purpose, dual-purpose), production method (conventional, organic), origin (locally produced, produced in Germany), and price (5.98, 11.98, 17.98, 23.98 €/kg), and were analysed using random parameter logit modelling. The most important overall attribute was ‘type of husbandry’ followed by ‘breed’, indicating consumers' concerns for animal welfare and naturalness. Our analyses revealed a clear preference for pasture-raised dual-purpose cattle, demonstrating great market potential for animal welfare-friendly meat products.
AB - Livestock production is criticised for animal welfare conditions and its impact on the environment. Pasture-raised dual-purpose cattle may be able to provide an opportunity for more sustainable livestock production. Despite societal interest and substantial grazing opportunities in several regions of northern Europe, the market share of sustainably produced beef is currently low. This study investigated consumer preferences and willingness-to-pay for pasture-raised beef from dual-purpose cattle. Data were obtained from a hypothetical choice experiment (n = 513), attributing the type of husbandry (stable-based, pasture-raised, pasture-raised using nature conservation areas), breed (no description, single-purpose, dual-purpose), production method (conventional, organic), origin (locally produced, produced in Germany), and price (5.98, 11.98, 17.98, 23.98 €/kg), and were analysed using random parameter logit modelling. The most important overall attribute was ‘type of husbandry’ followed by ‘breed’, indicating consumers' concerns for animal welfare and naturalness. Our analyses revealed a clear preference for pasture-raised dual-purpose cattle, demonstrating great market potential for animal welfare-friendly meat products.
KW - Animal welfare
KW - Choice experiment
KW - Dual-purpose breed
KW - Pasture-raised
KW - Willingness-to-pay
KW - Management studies
KW - Sustainability sciences, Management & Economics
UR - http://www.scopus.com/inward/record.url?scp=85103107832&partnerID=8YFLogxK
U2 - 10.1016/j.meatsci.2021.108494
DO - 10.1016/j.meatsci.2021.108494
M3 - Journal articles
C2 - 33780871
AN - SCOPUS:85103107832
VL - 177
JO - Meat Science
JF - Meat Science
SN - 0309-1740
M1 - 108494
ER -