Standard
Decision Support and Online Advertising: Development and Empirical Testing of a Data Landscape. /
Hansmann, Thomas; Nottorf, Florian.
ICE-B 2014: Proceedings of the 11th International Conference on e-Business, Vienna, Austria 28 - 30 August, 2014 . Hrsg. / Mohammad S. Obaidat; Andreas Holzinger; Marten van Sinderen; Peter Dolog. Science and Technology Publications, Lda (SciTePress), 2014. S. 111-122 (ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications).
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
Harvard
Hansmann, T & Nottorf, F 2014,
Decision Support and Online Advertising: Development and Empirical Testing of a Data Landscape. in MS Obaidat, A Holzinger, M van Sinderen & P Dolog (Hrsg.),
ICE-B 2014: Proceedings of the 11th International Conference on e-Business, Vienna, Austria 28 - 30 August, 2014 . ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications, Science and Technology Publications, Lda (SciTePress), S. 111-122, 11th International Conference on e-Business - ICE-B 2014 , Wien, Österreich,
28.08.14.
https://doi.org/10.5220/0005060401110122
APA
Hansmann, T., & Nottorf, F. (2014).
Decision Support and Online Advertising: Development and Empirical Testing of a Data Landscape. In M. S. Obaidat, A. Holzinger, M. van Sinderen, & P. Dolog (Hrsg.),
ICE-B 2014: Proceedings of the 11th International Conference on e-Business, Vienna, Austria 28 - 30 August, 2014 (S. 111-122). (ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications). Science and Technology Publications, Lda (SciTePress).
https://doi.org/10.5220/0005060401110122
Vancouver
Hansmann T, Nottorf F.
Decision Support and Online Advertising: Development and Empirical Testing of a Data Landscape. in Obaidat MS, Holzinger A, van Sinderen M, Dolog P, Hrsg., ICE-B 2014: Proceedings of the 11th International Conference on e-Business, Vienna, Austria 28 - 30 August, 2014 . Science and Technology Publications, Lda (SciTePress). 2014. S. 111-122. (ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications). doi: 10.5220/0005060401110122
Bibtex
@inbook{e35aab7563ff4777afe36b926cef9c83,
title = "Decision Support and Online Advertising: Development and Empirical Testing of a Data Landscape",
abstract = "The number of data sources available inside and outside companies and total data points increase, which makes the coordinated data selection in the forefront of decision making with respect to a specific economic goal becomes more and more relevant. To assess the available data and enhance decision support, we develop a framework including a process model that supports the identification of goal-oriented research questions and a data landscape that provides a structured overview of the available data inside and outside the company. We empirically tested the framework in the field of online advertising to enhance decision support in managing display advertising campaigns. The test reveals that the developed data landscape supports the identification and selection of decision-relevant data and that the subsequent analysis leads to economic valuable results.",
keywords = "Business informatics, Data landscape, Decision support, Online advertising, User journey",
author = "Thomas Hansmann and Florian Nottorf",
note = "Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications; 11th International Conference on e-Business - ICE-B 2014 , ICE-B 2014 ; Conference date: 28-08-2014 Through 30-08-2014",
year = "2014",
month = jan,
day = "1",
doi = "10.5220/0005060401110122",
language = "English",
isbn = "978-1-4673-9242-6",
series = "ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications",
publisher = "Science and Technology Publications, Lda (SciTePress)",
pages = "111--122",
editor = "Obaidat, {Mohammad S.} and Andreas Holzinger and {van Sinderen}, Marten and Peter Dolog",
booktitle = "ICE-B 2014",
address = "Portugal",
url = "http://www.ice-b.icete.org/?y=2014",
}
RIS
TY - CHAP
T1 - Decision Support and Online Advertising
T2 - 11th International Conference on e-Business - ICE-B 2014
AU - Hansmann, Thomas
AU - Nottorf, Florian
N1 - Conference code: 11
PY - 2014/1/1
Y1 - 2014/1/1
N2 - The number of data sources available inside and outside companies and total data points increase, which makes the coordinated data selection in the forefront of decision making with respect to a specific economic goal becomes more and more relevant. To assess the available data and enhance decision support, we develop a framework including a process model that supports the identification of goal-oriented research questions and a data landscape that provides a structured overview of the available data inside and outside the company. We empirically tested the framework in the field of online advertising to enhance decision support in managing display advertising campaigns. The test reveals that the developed data landscape supports the identification and selection of decision-relevant data and that the subsequent analysis leads to economic valuable results.
AB - The number of data sources available inside and outside companies and total data points increase, which makes the coordinated data selection in the forefront of decision making with respect to a specific economic goal becomes more and more relevant. To assess the available data and enhance decision support, we develop a framework including a process model that supports the identification of goal-oriented research questions and a data landscape that provides a structured overview of the available data inside and outside the company. We empirically tested the framework in the field of online advertising to enhance decision support in managing display advertising campaigns. The test reveals that the developed data landscape supports the identification and selection of decision-relevant data and that the subsequent analysis leads to economic valuable results.
KW - Business informatics
KW - Data landscape
KW - Decision support
KW - Online advertising
KW - User journey
UR - http://www.scopus.com/inward/record.url?scp=84910041661&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/118ac9de-eaac-38cc-9901-b3452a36d10c/
U2 - 10.5220/0005060401110122
DO - 10.5220/0005060401110122
M3 - Article in conference proceedings
SN - 978-1-4673-9242-6
SN - 978-989-758-043-7
T3 - ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications
SP - 111
EP - 122
BT - ICE-B 2014
A2 - Obaidat, Mohammad S.
A2 - Holzinger, Andreas
A2 - van Sinderen, Marten
A2 - Dolog, Peter
PB - Science and Technology Publications, Lda (SciTePress)
Y2 - 28 August 2014 through 30 August 2014
ER -
