Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations
Publikation: Arbeits- oder Diskussionspapiere und Berichte › Arbeits- oder Diskussionspapiere
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Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations. / Arroyos Calvera, Danae; Lohse, Johannes; McDonald, Rebecca.
SSRN Social Science Research Network, 2023.Publikation: Arbeits- oder Diskussionspapiere und Berichte › Arbeits- oder Diskussionspapiere
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TY - UNPB
T1 - Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations
AU - Arroyos Calvera, Danae
AU - Lohse, Johannes
AU - McDonald, Rebecca
PY - 2023/6/5
Y1 - 2023/6/5
N2 - This paper examines the effectiveness of social recommendations that rely on providing descriptive social information, compared to random recommendations, in terms of changing behavior. To this end, we collected choices made by Deciders under three (Study 1) or two (Study 2) recommendation-source treatments and a no-recommendation baseline. After role assignment (Decider or Receiver), Deciders were presented with 12 choice problems, each requiring them to decide between two options (A and B) that either impacted the points they could earn for themselves or the points that could be earned by themselves and/or by one or two Receivers. At the end of the experiment, points were translated into monetary earnings for one randomly selected choice problem.
AB - This paper examines the effectiveness of social recommendations that rely on providing descriptive social information, compared to random recommendations, in terms of changing behavior. To this end, we collected choices made by Deciders under three (Study 1) or two (Study 2) recommendation-source treatments and a no-recommendation baseline. After role assignment (Decider or Receiver), Deciders were presented with 12 choice problems, each requiring them to decide between two options (A and B) that either impacted the points they could earn for themselves or the points that could be earned by themselves and/or by one or two Receivers. At the end of the experiment, points were translated into monetary earnings for one randomly selected choice problem.
KW - social norms
KW - recommendations
KW - anchoring
KW - license
KW - Behaviour Change
KW - Economics
M3 - Working papers
BT - Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations
PB - SSRN Social Science Research Network
ER -