Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations

Danae Arroyos Calvera; Johannes Lohse; Rebecca McDonald

Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations

Research output: Working paper › Working papers

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Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations. / Arroyos Calvera, Danae; Lohse, Johannes; McDonald, Rebecca.

SSRN Social Science Research Network, 2023.

Research output: Working paper › Working papers

Bibtex

@techreport{ffc7f0111fcb499fb14fed764f16bdf5,

title = "Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations",

abstract = "This paper examines the effectiveness of social recommendations that rely on providing descriptive social information, compared to random recommendations, in terms of changing behavior. To this end, we collected choices made by Deciders under three (Study 1) or two (Study 2) recommendation-source treatments and a no-recommendation baseline. After role assignment (Decider or Receiver), Deciders were presented with 12 choice problems, each requiring them to decide between two options (A and B) that either impacted the points they could earn for themselves or the points that could be earned by themselves and/or by one or two Receivers. At the end of the experiment, points were translated into monetary earnings for one randomly selected choice problem.",

keywords = "social norms, recommendations, anchoring, license, Behaviour Change, Economics",

author = "{Arroyos Calvera}, Danae and Johannes Lohse and Rebecca McDonald",

year = "2023",

month = jun,

day = "5",

language = "English",

publisher = "SSRN Social Science Research Network",

type = "WorkingPaper",

institution = "SSRN Social Science Research Network",

}

RIS

TY - UNPB

T1 - Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations

AU - Arroyos Calvera, Danae

AU - Lohse, Johannes

AU - McDonald, Rebecca

PY - 2023/6/5

Y1 - 2023/6/5

N2 - This paper examines the effectiveness of social recommendations that rely on providing descriptive social information, compared to random recommendations, in terms of changing behavior. To this end, we collected choices made by Deciders under three (Study 1) or two (Study 2) recommendation-source treatments and a no-recommendation baseline. After role assignment (Decider or Receiver), Deciders were presented with 12 choice problems, each requiring them to decide between two options (A and B) that either impacted the points they could earn for themselves or the points that could be earned by themselves and/or by one or two Receivers. At the end of the experiment, points were translated into monetary earnings for one randomly selected choice problem.

AB - This paper examines the effectiveness of social recommendations that rely on providing descriptive social information, compared to random recommendations, in terms of changing behavior. To this end, we collected choices made by Deciders under three (Study 1) or two (Study 2) recommendation-source treatments and a no-recommendation baseline. After role assignment (Decider or Receiver), Deciders were presented with 12 choice problems, each requiring them to decide between two options (A and B) that either impacted the points they could earn for themselves or the points that could be earned by themselves and/or by one or two Receivers. At the end of the experiment, points were translated into monetary earnings for one randomly selected choice problem.

KW - social norms

KW - recommendations

KW - anchoring

KW - license

KW - Behaviour Change

KW - Economics

M3 - Working papers

BT - Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations

PB - SSRN Social Science Research Network

ER -