A theoretical framework to support green agripreneurship avoiding greenwashing

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

Authors

The rising awareness of climate crises has influenced conscious consumer habits towards sustainability, shaping the business landscape towards green principles and ethics. This shift towards sustainability, often referred to as the Green Revolution, emphasizes the importance of green practices in fostering environmental, social, and economic value. However, amidst the push for sustainability, greenwashing appeared. Greenwashing, the deceptive practice of capitalizing on environmental actions without meaningful commitment to sustainability, undermines genuine efforts towards sustainability and erodes consumer trust. Greenwashing is present in various sectors of the economy, with a rise in interest in researches focused on the agricultural sector, where the pursuit of sustainability is essential. In this context, the role of agripreneurs (agricultural entrepreneurs) becomes increasingly significant. Agripreneurs are instrumental in driving agricultural innovation and sustainability, yet the risks of greenwashing in this sector remain largely unexplored. This research aims to fill this gap by developing a theoretical framework tailored to the intersection of greenwashing practices and agripreneurship. To achieve that two systematic literature reviews (SLRs) were performed, one focused on agriculture, the other on entrepreneurship as a whole (seeing as there is virtually no studies focused solely on greenwashing in agripreneurship). Our framework encompasses internal factors, such as change management, environmental commitment, and the cultivation of a green brand, as well as external factors, including stakeholder engagement and policy support. By addressing these factors, agripreneurs can navigate the complexities of sustainability and green branding, ensuring their ventures remain authentic and ethical. Furthermore, we propose a research agenda to explore avenues for validating and enhancing our framework, including case studies to validate our framework, blockchain certifications, and the development of indicators for green practices in agripreneurship. In conclusion, this research contributes with practical and theoretical insights into the intersection of greenwashing practices and agripreneurship. By providing a framework for supporting green agripreneurship while avoiding greenwashing, we can begin to offer guidance for agripreneurs seeking to navigate the challenges of sustainability in the agricultural sector. Graphical abstract: (Figure presented.)

OriginalspracheEnglisch
ZeitschriftEnvironment, Development and Sustainability
Anzahl der Seiten57
ISSN1387-585X
DOIs
PublikationsstatusElektronische Veröffentlichung vor Drucklegung - 23.05.2024

Bibliographische Notiz

Publisher Copyright:
© The Author(s), under exclusive licence to Springer Nature B.V. 2024.

DOI

Zuletzt angesehen

Publikationen

  1. Acute effects of resistance training at different range of motions on plantar flexion mechanical properties and force
  2. The New European Public Country-by-Country-Reporting Requirement
  3. 15 Self-starting behavior at work
  4. Neue Hoffnung für das UGB?
  5. Doing Gender – Doing Space – Doing Body
  6. Der Feind als rhetorischer Effekt
  7. "Storia di un bramino", di Karoline von Günderrode
  8. Was Kann der Klimagipfel in Kopenhagen Erreichen?
  9. A Cultural Analysis of the Economy of Affection and the Uncaptured Peasantry in Tanzania
  10. Gender mainstreaming and participative planning for sustainable land management
  11. Partizipation bitte
  12. Arbeitsplatzdynamik in den Industriebetrieben in Mecklenburg-Vorpommern
  13. Sintflut
  14. Wozu Auflösung ?
  15. The role of perceptions and social norms in shaping women’s fertility preferences
  16. Gerd Hurm: Rewriting the Vernacular Mark Twain
  17. An assessment of The Natural Step theory of sustainability
  18. For every action a reaction? The polarizing effects of women's rights and refugee immigration
  19. Repräsentation und Partizipation in Organisationen
  20. Überwachung der Unabhängigkeit des Abschlussprüfers durch den Prüfungsausschuss
  21. Der Sitz des Fahrers
  22. Long-term care insurance and trust saving in a two-generation model.
  23. Der Vorschlag der EU-Kommission für ein EU-Omnibus-Paket zur Änderung der CSRD, CSDDD und Taxonomie-Verordnung
  24. Ambivalent joint production and the natural environment
  25. Elementary school children solve spatial tasks
  26. Temporal development of student burnout symptoms
  27. Negotiating validity claims in political interviews