Media Across Borders: The 1st International Conference on the Localisation of Film, Television and Video Games 2012

Aktivität: Wissenschaftliche und künstlerische VeranstaltungenKonferenzenForschung

Miriam Stehling - Opponent

    The Localization of Television Formats: Lessons learned from trans-cultural audience research

    What can we learn from television audiences when investigating global television formats? This is the main question I want to address in this paper. A global television format can be described as a concept for a television show that has proved itself to be successful in its original market and is then sold to other countries. There, it is ‘localized’ by adapting it to the local context. With this, questions of how to successfully adapt television shows to different local contexts are of interest to media and communication scholars as well as industry professionals. In the field of empirical research however, whereas many studies examine differences (and occasionally similarities) between different local adaptations on a textual level, audiences of television formats have often been neglected.
    By drawing on the results of a comparative focus group study with young female viewers of America’s Next Top Model in the USA and Germany’s Next Top Model in Germany, I argue that a trans-cultural mode of reception exists that is similar across national and cultural boundaries. Findings suggest that from an audience perspective no binary or dialectic between ‘the global and the local’ exists and that viewers at the same time localize and ‘re-globalize’ television formats. By referring to their everyday life experiences. viewers use the television format to negotiate ambivalences and thus make sense of the format within their particular ‘locality’. However, these ‘localities’ can be considered as trans-local because similar strategies of negotiation become evident in both contexts.
    The results of the study thus shed light on how audiences appropriate and negotiate localized television formats as well as on how qualitative audience research can contribute to a broader understanding of global television formats.


    Presentation is part of the Roundtable "The Universal and the Local"
    09.06.2012
    Media Across Borders: The 1st International Conference on the Localisation of Film, Television and Video Games 2012

    Veranstaltung

    Media Across Borders: The 1st International Conference on the Localisation of Film, Television and Video Games 2012

    08.06.1209.06.12

    London, Großbritannien / Vereinigtes Königreich

    Veranstaltung: Konferenz

    Zuletzt angesehen

    Forschende

    1. Nadine Golly

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    1. Schönheit und Ästhetizität
    2. Richard M. Meyers Literaturgeschichtsschreibung und die Frühe Neuzeit
    3. Erziehungsstil und Unterrichtsstil
    4. Age and Gender Differences in Job Opportunities
    5. Theorien zur Unternehmensgründung
    6. Trademark and Unfair Competition Conflicts
    7. August, Vincent: Technologisches Regieren. Der Aufstieg des Netzwerk-Denkens in der Krise der Moderne. Foucault, Luhmann und die Kybernetik, 480 S., transcript, Bielefeld 2021.
    8. Aktualität im Vergangen: Eine Lektüre von The Fate of Art nach 25 Jahren
    9. Scientific process, judge-made law and procedural law.
    10. Mathematik für Wirtschaftsinformatiker & Übungen
    11. Prüfung von Nachhaltigkeitsberichten nach der Corporate Sustainability Reporting Directive (CSRD)
    12. Kultur-Evolution: Partizipation und Nachhaltigkeit
    13. Qualitätskriterien interkultureller Bildung aus Sicht der PraktikerInnen
    14. Skizze in Ton
    15. Boundary speak in sustainability studies
    16. Lives versus Livelihoods? Perceived economic risk has a stronger association with support for COVID-19 preventive measures than perceived health risk
    17. Die Entwicklung des Emotionswissens und der behavioralen Selbstregulation bei Vorschulkindern mit und ohne Migrationshintergrund
    18. Deutscher Mathematiktest für vierte Klassen
    19. nachhaltigkeitskommunikation.de
    20. Zur Notwendigkeit eines Rating und der Inanspruchnahme rating-begleitender Unterstützung bei KMU-Finanzierungen
    21. Anti-EU and anti-LGBT attitudes in Poland
    22. Lekcja 23-24
    23. §29 Windenergie
    24. Lebenswelt und Alltag
    25. "Was ist tragisch"?
    26. Entwicklungsverläufe im Lesen-und Schreibenlernen in Abhängigkeit verschiedener didaktischer Konzepte
    27. Teaching Terry McMillan's Short Fiction
    28. Vom selektiven Umgang mit kritischer Distanz
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    30. Limited knowledge flow among stakeholders of critically endangered renosterveld in South Africa
    31. The effects of windthrow on plant species richness in a Central European beech forest
    32. Taxonomic revision of the Graphipterus serrator (Forskål) group (Coleoptera, Carabidae)
    33. Das universitäre Kaleidoskop der Lehrerbildung
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