Media Across Borders: The 1st International Conference on the Localisation of Film, Television and Video Games 2012

Aktivität: Wissenschaftliche und künstlerische VeranstaltungenKonferenzenForschung

Miriam Stehling - Opponent

    The Localization of Television Formats: Lessons learned from trans-cultural audience research

    What can we learn from television audiences when investigating global television formats? This is the main question I want to address in this paper. A global television format can be described as a concept for a television show that has proved itself to be successful in its original market and is then sold to other countries. There, it is ‘localized’ by adapting it to the local context. With this, questions of how to successfully adapt television shows to different local contexts are of interest to media and communication scholars as well as industry professionals. In the field of empirical research however, whereas many studies examine differences (and occasionally similarities) between different local adaptations on a textual level, audiences of television formats have often been neglected.
    By drawing on the results of a comparative focus group study with young female viewers of America’s Next Top Model in the USA and Germany’s Next Top Model in Germany, I argue that a trans-cultural mode of reception exists that is similar across national and cultural boundaries. Findings suggest that from an audience perspective no binary or dialectic between ‘the global and the local’ exists and that viewers at the same time localize and ‘re-globalize’ television formats. By referring to their everyday life experiences. viewers use the television format to negotiate ambivalences and thus make sense of the format within their particular ‘locality’. However, these ‘localities’ can be considered as trans-local because similar strategies of negotiation become evident in both contexts.
    The results of the study thus shed light on how audiences appropriate and negotiate localized television formats as well as on how qualitative audience research can contribute to a broader understanding of global television formats.


    Presentation is part of the Roundtable "The Universal and the Local"
    09.06.2012
    Media Across Borders: The 1st International Conference on the Localisation of Film, Television and Video Games 2012

    Veranstaltung

    Media Across Borders: The 1st International Conference on the Localisation of Film, Television and Video Games 2012

    08.06.1209.06.12

    London, Großbritannien / Vereinigtes Königreich

    Veranstaltung: Konferenz

    Zuletzt angesehen

    Publikationen

    1. Assessment of physical strain in younger and older subjects using heart rate and scalings of perceived exertion
    2. Dolderer, Maya, u.a. (Hg.), O Mother, Where Art Thou? (Queer-)Feministische Perspektiven auf Mutterschaft und Mütterlichkeit
    3. Integrating indigenous and local knowledge in management and research on coastal ecosystems in the Global South
    4. Farmers’ perceptions and knowledge of natural enemies as providers of biological control in cider apple orchards
    5. A novel telecoupling framework to assess social relations across spatial scales for ecosystem services research
    6. Politiken der Naturgestaltung als Denk- und Handlungsräume für Anpassung, Kooperation, Widerstand und Alternativen
    7. The spillover effect of mimicry: Being mimicked by one person increases prosocial behavior toward another person
    8. Influence of socio-environmental risks on natural resource dependent socio-ecological systems in Central Himalaya
    9. Reduction of the Microbial Load of Digestate by the Cultivation of Galdieria sulphuraria Under Acidic Conditions
    10. Entwicklung eines Domänenmodells für ein nachhaltiges Wirtschaften kaufmännischer Auszubildender: Erste Einblicke
    11. Four Methods to Distinguish between Fractal Dimensions in Time Series through Recurrence Quantification Analysis
    12. Pollination mitigates cucumber yield gaps more than pesticide and fertilizer use in tropical smallholder gardens
    13. Habitat management on multiple spatial scales can enhance bee pollination and crop yield in tropical homegardens
    14. Anwendung des § 8 b KStG 2002 und Auswirkungen auf die Gewerbesteuer - Erste Analyse des BMF-Schreibens vom 28042003
    15. Kommentierung von Art. 115 AEUV: Nationales Recht mit unmittelbarer Auswirkung àu den Binnenmarkt, Rechtsangleichung
    16. Comparison of Supervised versus Self-Administered Stretching on Bench Press Maximal Strength and Force Development
    17. Cascade thermochemical storage with internal condensation heat recovery for better energy and exergy efficiencies
    18. Plant functional trait response to environmental drivers across European temperate forest understorey communities
    19. How do workers gain voice on digital work platforms? Hotspots and blind spots in research on platform worker voice
    20. „Zusammengepfercht wie die Tiere“ – Der Einfluss medialer Berichterstattung auf die Entmenschlichung von Geflüchteten,
    21. Adaptive survival mechanisms and growth limitations of small-stature herb species across a plant diversity gradient
    22. Preservice teachers’ competency development and opportunities to learn in teaching multilingual learners in Germany
    23. Geschlechterperspektive in der Nachhaltigkeitsforschung – Eine Einschätzung des Präsidenten des Wuppertal Instituts
    24. „Stell dir doch die Situation mal konkret vor!“ – Lehrerinterventionen im Kontext mathematischer Modellierungsaufgaben
    25. Municipal wastewater treatment and biomass accumulation with a wastewater-born and settleable algal-bacterial culture
    26. Private Bodies as Public Authorities under International, European, English and German Environmental Information Laws
    27. Opportunity or burden? Shifting femininities and women’s experiences in a pre-professional business leadership setting