Who are the Drivers of Change? On the Growing Role of Retailers in Ongoing Attempts to Reorient Markets for Animal Welfare
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In: International Review of Retail, Distribution and Consumer Research, Vol. 32, No. 4, 2022, p. 468-487.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Who are the Drivers of Change? On the Growing Role of Retailers in Ongoing Attempts to Reorient Markets for Animal Welfare
AU - Esbjerg, Lars
AU - Laursen, Klaus Brønd
AU - Schulze, Maureen
N1 - Publisher Copyright: © 2022 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2022
Y1 - 2022
N2 - Through their assortment and merchandising decision-making retailers influence consumers choice by adjusting the choices available to them. Anchored in a market practice view, this article studies the role retailers play in shaping markets through their assortment building efforts. It demonstrates that retailers are not just reacting to changes in consumer demand but are becoming more proactive and actively try to change consumer demand in certain ways as retailers strive to be good corporate citizens. We show that trying to change how markets function is fraught with difficulties, as actors in the value chain must coordinate their expectations about what the market will look like in future.
AB - Through their assortment and merchandising decision-making retailers influence consumers choice by adjusting the choices available to them. Anchored in a market practice view, this article studies the role retailers play in shaping markets through their assortment building efforts. It demonstrates that retailers are not just reacting to changes in consumer demand but are becoming more proactive and actively try to change consumer demand in certain ways as retailers strive to be good corporate citizens. We show that trying to change how markets function is fraught with difficulties, as actors in the value chain must coordinate their expectations about what the market will look like in future.
KW - animal welfare
KW - market practices
KW - Retailer assortment building
KW - Management studies
KW - Sustainability sciences, Management & Economics
UR - http://www.scopus.com/inward/record.url?scp=85132200542&partnerID=8YFLogxK
U2 - 10.1080/09593969.2022.2090992
DO - 10.1080/09593969.2022.2090992
M3 - Journal articles
AN - SCOPUS:85132200542
VL - 32
SP - 468
EP - 487
JO - International Review of Retail, Distribution and Consumer Research
JF - International Review of Retail, Distribution and Consumer Research
SN - 0959-3969
IS - 4
ER -