When You Share, You Should Care: Examining the Role of Perspective-Taking on Social Networking Sites

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Standard

When You Share, You Should Care: Examining the Role of Perspective-Taking on Social Networking Sites . / Wagner, Amina; Abramova, Olga; Krasnova, Hanna et al.
Twenty-Sixth European Conference on Information Systems (ECIS2018), Portsmouth,UK, 2018. Atlanta: The Association for Information Systems (AIS), 2018. 174.

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Harvard

Wagner, A, Abramova, O, Krasnova, H & Buxmann, P 2018, When You Share, You Should Care: Examining the Role of Perspective-Taking on Social Networking Sites . in Twenty-Sixth European Conference on Information Systems (ECIS2018), Portsmouth,UK, 2018., 174, The Association for Information Systems (AIS), Atlanta, European Conference of Information Systems - ECIS 2018, Portsmouth, United Kingdom, 23.06.18. <https://aisel.aisnet.org/ecis2018_rp/174/>

APA

Wagner, A., Abramova, O., Krasnova, H., & Buxmann, P. (2018). When You Share, You Should Care: Examining the Role of Perspective-Taking on Social Networking Sites . In Twenty-Sixth European Conference on Information Systems (ECIS2018), Portsmouth,UK, 2018 Article 174 The Association for Information Systems (AIS). https://aisel.aisnet.org/ecis2018_rp/174/

Vancouver

Wagner A, Abramova O, Krasnova H, Buxmann P. When You Share, You Should Care: Examining the Role of Perspective-Taking on Social Networking Sites . In Twenty-Sixth European Conference on Information Systems (ECIS2018), Portsmouth,UK, 2018. Atlanta: The Association for Information Systems (AIS). 2018. 174

Bibtex

@inbook{bb855e3cb5e6405e9707505241e9987a,
title = "When You Share, You Should Care: Examining the Role of Perspective-Taking on Social Networking Sites ",
abstract = "Despite good intentions of users who share updates on SNSs, there is mounting evidence that recipients of SNS content frequently perceive shared information as inappropriate, annoying, envy-inducing, and excessive. To examine this apparent gap, we draw on the communication theory and the perceptual congruence model to analyze perceptual differences with the help of dyadic data analysis. Our findings based on 90 sender-recipient pairs show significant percep-tual differences between senders and corresponding recipients of content, with senders attach-ing greater value to their content and scoring both hedonic and utilitarian attributes higher. Additionally, we demonstrate the presence of “false consensus effect” in the SNS environment, meaning that senders anticipate perceptions of recipients to be more similar to their own, than they actually are. Our results provide evidence that sender{\textquoteright}s accuracy in predicting recipient{\textquoteright}s perceptions contributes to favorable outcomes for both parties, including recipient{\textquoteright}s satisfaction with the SNS relationship and positive feedback, desirable for senders. This highlights the im-portance of perspective-taking ability among senders of content. Implications for stakeholders in research and practice are discussed.",
keywords = "Business informatics, Informatics",
author = "Amina Wagner and Olga Abramova and Hanna Krasnova and Peter Buxmann",
year = "2018",
month = nov,
language = "English",
booktitle = "Twenty-Sixth European Conference on Information Systems (ECIS2018), Portsmouth,UK, 2018",
publisher = "The Association for Information Systems (AIS)",
address = "United States",
note = "European Conference of Information Systems - ECIS 2018 : “Beyond Digitization – Facets of Socio-Technical Change”, ECIS 2018 ; Conference date: 23-06-2018 Through 28-06-2018",
url = "http://ecis2018.eu/",

}

RIS

TY - CHAP

T1 - When You Share, You Should Care

T2 - European Conference of Information Systems - ECIS 2018

AU - Wagner, Amina

AU - Abramova, Olga

AU - Krasnova, Hanna

AU - Buxmann, Peter

PY - 2018/11

Y1 - 2018/11

N2 - Despite good intentions of users who share updates on SNSs, there is mounting evidence that recipients of SNS content frequently perceive shared information as inappropriate, annoying, envy-inducing, and excessive. To examine this apparent gap, we draw on the communication theory and the perceptual congruence model to analyze perceptual differences with the help of dyadic data analysis. Our findings based on 90 sender-recipient pairs show significant percep-tual differences between senders and corresponding recipients of content, with senders attach-ing greater value to their content and scoring both hedonic and utilitarian attributes higher. Additionally, we demonstrate the presence of “false consensus effect” in the SNS environment, meaning that senders anticipate perceptions of recipients to be more similar to their own, than they actually are. Our results provide evidence that sender’s accuracy in predicting recipient’s perceptions contributes to favorable outcomes for both parties, including recipient’s satisfaction with the SNS relationship and positive feedback, desirable for senders. This highlights the im-portance of perspective-taking ability among senders of content. Implications for stakeholders in research and practice are discussed.

AB - Despite good intentions of users who share updates on SNSs, there is mounting evidence that recipients of SNS content frequently perceive shared information as inappropriate, annoying, envy-inducing, and excessive. To examine this apparent gap, we draw on the communication theory and the perceptual congruence model to analyze perceptual differences with the help of dyadic data analysis. Our findings based on 90 sender-recipient pairs show significant percep-tual differences between senders and corresponding recipients of content, with senders attach-ing greater value to their content and scoring both hedonic and utilitarian attributes higher. Additionally, we demonstrate the presence of “false consensus effect” in the SNS environment, meaning that senders anticipate perceptions of recipients to be more similar to their own, than they actually are. Our results provide evidence that sender’s accuracy in predicting recipient’s perceptions contributes to favorable outcomes for both parties, including recipient’s satisfaction with the SNS relationship and positive feedback, desirable for senders. This highlights the im-portance of perspective-taking ability among senders of content. Implications for stakeholders in research and practice are discussed.

KW - Business informatics

KW - Informatics

UR - http://www.scopus.com/inward/record.url?scp=85061326227&partnerID=8YFLogxK

M3 - Article in conference proceedings

BT - Twenty-Sixth European Conference on Information Systems (ECIS2018), Portsmouth,UK, 2018

PB - The Association for Information Systems (AIS)

CY - Atlanta

Y2 - 23 June 2018 through 28 June 2018

ER -

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