'Think Big' or 'Small is Beautiful'? An empirical analysis of characteristics and determinants of success of sustainable crowdfunding projects
Research output: Journal contributions › Journal articles › Research › peer-review
Standard
'Think Big' or 'Small is Beautiful'? An empirical analysis of characteristics and determinants of success of sustainable crowdfunding projects. / Hörisch, Jacob.
In: International Journal of Entrepreneurial Venturing, Vol. 10, No. 1, 2018, p. 111-129.Research output: Journal contributions › Journal articles › Research › peer-review
Harvard
APA
Vancouver
Bibtex
}
RIS
TY - JOUR
T1 - 'Think Big' or 'Small is Beautiful'?
T2 - An empirical analysis of characteristics and determinants of success of sustainable crowdfunding projects
AU - Hörisch, Jacob
N1 - Publisher Copyright: © 2018 Inderscience Enterprises Ltd.
PY - 2018
Y1 - 2018
N2 - This paper deals with crowdfunding for sustainable ventures. It uses an empirical dataset gained from the two largest sustainability-oriented crowdfunding platforms in Germany. In a first step, common characteristics of sustainable crowdfunding projects are identified and categorised based on an established framework for classifying sustainable entrepreneurship. In a second step, linear and logistic regression models are used to analyse the drivers of financial and marketing success of sustainable crowdfunding projects. The analysis reveals that only few ecopreneurial, growth-oriented ventures can be found among sustainable crowdfunding projects and shows that those projects which do not aim at high levels of market impact and growth are more likely to reach their funding targets. Based on the results, recommendations for sustainable entrepreneurs who intend to make use of crowdfunding are formulated and the potential contribution of crowdfunding to sustainability transitions is discussed.
AB - This paper deals with crowdfunding for sustainable ventures. It uses an empirical dataset gained from the two largest sustainability-oriented crowdfunding platforms in Germany. In a first step, common characteristics of sustainable crowdfunding projects are identified and categorised based on an established framework for classifying sustainable entrepreneurship. In a second step, linear and logistic regression models are used to analyse the drivers of financial and marketing success of sustainable crowdfunding projects. The analysis reveals that only few ecopreneurial, growth-oriented ventures can be found among sustainable crowdfunding projects and shows that those projects which do not aim at high levels of market impact and growth are more likely to reach their funding targets. Based on the results, recommendations for sustainable entrepreneurs who intend to make use of crowdfunding are formulated and the potential contribution of crowdfunding to sustainability transitions is discussed.
KW - Sustainability sciences, Management & Economics
KW - crowdfunding
KW - sustainable entrepreneurship
KW - ecropreneurship
KW - sustainability transitions
KW - crowdfunding success
KW - determinants
KW - characteristics
KW - sustainability
KW - entrepreneurial venturing
KW - entrepreneurship
UR - https://www.mendeley.com/catalogue/572ad5d8-c798-322e-aee7-7cb0157c604e/
UR - http://www.scopus.com/inward/record.url?scp=85045460073&partnerID=8YFLogxK
U2 - 10.1504/IJEV.2018.090982
DO - 10.1504/IJEV.2018.090982
M3 - Journal articles
VL - 10
SP - 111
EP - 129
JO - International Journal of Entrepreneurial Venturing
JF - International Journal of Entrepreneurial Venturing
SN - 1742-5360
IS - 1
ER -