'Think Big' or 'Small is Beautiful'? An empirical analysis of characteristics and determinants of success of sustainable crowdfunding projects

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'Think Big' or 'Small is Beautiful'? An empirical analysis of characteristics and determinants of success of sustainable crowdfunding projects. / Hörisch, Jacob.
in: International Journal of Entrepreneurial Venturing, Jahrgang 10, Nr. 1, 2018, S. 111-129.

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

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@article{4f51db8116ba46c08f269738b1676267,
title = "'Think Big' or 'Small is Beautiful'?: An empirical analysis of characteristics and determinants of success of sustainable crowdfunding projects",
abstract = "This paper deals with crowdfunding for sustainable ventures. It uses an empirical dataset gained from the two largest sustainability-oriented crowdfunding platforms in Germany. In a first step, common characteristics of sustainable crowdfunding projects are identified and categorised based on an established framework for classifying sustainable entrepreneurship. In a second step, linear and logistic regression models are used to analyse the drivers of financial and marketing success of sustainable crowdfunding projects. The analysis reveals that only few ecopreneurial, growth-oriented ventures can be found among sustainable crowdfunding projects and shows that those projects which do not aim at high levels of market impact and growth are more likely to reach their funding targets. Based on the results, recommendations for sustainable entrepreneurs who intend to make use of crowdfunding are formulated and the potential contribution of crowdfunding to sustainability transitions is discussed.",
keywords = "Sustainability sciences, Management & Economics, crowdfunding, sustainable entrepreneurship, ecropreneurship, sustainability transitions, crowdfunding success, determinants, characteristics, sustainability, entrepreneurial venturing, entrepreneurship",
author = "Jacob H{\"o}risch",
note = "Publisher Copyright: {\textcopyright} 2018 Inderscience Enterprises Ltd.",
year = "2018",
doi = "10.1504/IJEV.2018.090982",
language = "English",
volume = "10",
pages = "111--129",
journal = "International Journal of Entrepreneurial Venturing",
issn = "1742-5360",
publisher = "Inderscience Publishers",
number = "1",

}

RIS

TY - JOUR

T1 - 'Think Big' or 'Small is Beautiful'?

T2 - An empirical analysis of characteristics and determinants of success of sustainable crowdfunding projects

AU - Hörisch, Jacob

N1 - Publisher Copyright: © 2018 Inderscience Enterprises Ltd.

PY - 2018

Y1 - 2018

N2 - This paper deals with crowdfunding for sustainable ventures. It uses an empirical dataset gained from the two largest sustainability-oriented crowdfunding platforms in Germany. In a first step, common characteristics of sustainable crowdfunding projects are identified and categorised based on an established framework for classifying sustainable entrepreneurship. In a second step, linear and logistic regression models are used to analyse the drivers of financial and marketing success of sustainable crowdfunding projects. The analysis reveals that only few ecopreneurial, growth-oriented ventures can be found among sustainable crowdfunding projects and shows that those projects which do not aim at high levels of market impact and growth are more likely to reach their funding targets. Based on the results, recommendations for sustainable entrepreneurs who intend to make use of crowdfunding are formulated and the potential contribution of crowdfunding to sustainability transitions is discussed.

AB - This paper deals with crowdfunding for sustainable ventures. It uses an empirical dataset gained from the two largest sustainability-oriented crowdfunding platforms in Germany. In a first step, common characteristics of sustainable crowdfunding projects are identified and categorised based on an established framework for classifying sustainable entrepreneurship. In a second step, linear and logistic regression models are used to analyse the drivers of financial and marketing success of sustainable crowdfunding projects. The analysis reveals that only few ecopreneurial, growth-oriented ventures can be found among sustainable crowdfunding projects and shows that those projects which do not aim at high levels of market impact and growth are more likely to reach their funding targets. Based on the results, recommendations for sustainable entrepreneurs who intend to make use of crowdfunding are formulated and the potential contribution of crowdfunding to sustainability transitions is discussed.

KW - Sustainability sciences, Management & Economics

KW - crowdfunding

KW - sustainable entrepreneurship

KW - ecropreneurship

KW - sustainability transitions

KW - crowdfunding success

KW - determinants

KW - characteristics

KW - sustainability

KW - entrepreneurial venturing

KW - entrepreneurship

UR - https://www.mendeley.com/catalogue/572ad5d8-c798-322e-aee7-7cb0157c604e/

UR - http://www.scopus.com/inward/record.url?scp=85045460073&partnerID=8YFLogxK

U2 - 10.1504/IJEV.2018.090982

DO - 10.1504/IJEV.2018.090982

M3 - Journal articles

VL - 10

SP - 111

EP - 129

JO - International Journal of Entrepreneurial Venturing

JF - International Journal of Entrepreneurial Venturing

SN - 1742-5360

IS - 1

ER -

DOI