The Organization of Digital Marketplaces: Unmasking the Role of Internet Platforms in the Sharing Economy

Research output: Contributions to collected editions/worksChapterpeer-review

Standard

The Organization of Digital Marketplaces: Unmasking the Role of Internet Platforms in the Sharing Economy. / Schüßler, Elke; Kirchner, Stefan.
Organization outside Organizations: The Abundance of Partial Organization in Social Life. ed. / Göran Ahrne; Nils Brunsson. Cambridge University Press, 2019. p. 131-154.

Research output: Contributions to collected editions/worksChapterpeer-review

Harvard

Schüßler, E & Kirchner, S 2019, The Organization of Digital Marketplaces: Unmasking the Role of Internet Platforms in the Sharing Economy. in G Ahrne & N Brunsson (eds), Organization outside Organizations: The Abundance of Partial Organization in Social Life. Cambridge University Press, pp. 131-154. https://doi.org/10.1017/9781108604994.006

APA

Schüßler, E., & Kirchner, S. (2019). The Organization of Digital Marketplaces: Unmasking the Role of Internet Platforms in the Sharing Economy. In G. Ahrne, & N. Brunsson (Eds.), Organization outside Organizations: The Abundance of Partial Organization in Social Life (pp. 131-154). Cambridge University Press. https://doi.org/10.1017/9781108604994.006

Vancouver

Schüßler E, Kirchner S. The Organization of Digital Marketplaces: Unmasking the Role of Internet Platforms in the Sharing Economy. In Ahrne G, Brunsson N, editors, Organization outside Organizations: The Abundance of Partial Organization in Social Life. Cambridge University Press. 2019. p. 131-154 doi: 10.1017/9781108604994.006

Bibtex

@inbook{eb877dcee5364a2eb6b04dff6f9a7a14,
title = "The Organization of Digital Marketplaces: Unmasking the Role of Internet Platforms in the Sharing Economy",
abstract = "The platform economy enables socio-technical infrastructures that facilitate new forms of internet intermediation between buyers and external sellers. Several prominent and successful examples of such digital infrastructures depict themselves as a part of the so called “sharing economy”. We posit here that the key to understand the social structures of sharing economy platforms is to analyze them as digital marketplaces created and operated by market organizers. In this article we address these issues by approaching the problem of market order creation and the elements of market order as a question of the organization of markets by drawing on two exemplary cases, Lyft and Airbnb. We first consider efforts of market organizers to create new market orders on their digital marketplaces by mobilizing participants and resources. Second, we analyze what elements of organization these market organizers install to continuously operate their digital marketplaces. In all we show that although they use the rhetoric of sharing, internet platforms in the sharing economy generate enormous profits by establishing order on digital marketplaces using the five elements of organization.",
keywords = "Management studies, organization, markets, digital marketplaces, sociology, sharing economy, market creation, mobilization, organization, markets, digital marketplaces, sociology, sharing economy, market creation, mobilization",
author = "Elke Sch{\"u}{\ss}ler and Stefan Kirchner",
year = "2019",
month = jul,
day = "11",
doi = "10.1017/9781108604994.006",
language = "English",
isbn = "9781108474986",
pages = "131--154",
editor = "G{\"o}ran Ahrne and Nils Brunsson",
booktitle = "Organization outside Organizations",
publisher = "Cambridge University Press",
address = "United Kingdom",

}

RIS

TY - CHAP

T1 - The Organization of Digital Marketplaces

T2 - Unmasking the Role of Internet Platforms in the Sharing Economy

AU - Schüßler, Elke

AU - Kirchner, Stefan

PY - 2019/7/11

Y1 - 2019/7/11

N2 - The platform economy enables socio-technical infrastructures that facilitate new forms of internet intermediation between buyers and external sellers. Several prominent and successful examples of such digital infrastructures depict themselves as a part of the so called “sharing economy”. We posit here that the key to understand the social structures of sharing economy platforms is to analyze them as digital marketplaces created and operated by market organizers. In this article we address these issues by approaching the problem of market order creation and the elements of market order as a question of the organization of markets by drawing on two exemplary cases, Lyft and Airbnb. We first consider efforts of market organizers to create new market orders on their digital marketplaces by mobilizing participants and resources. Second, we analyze what elements of organization these market organizers install to continuously operate their digital marketplaces. In all we show that although they use the rhetoric of sharing, internet platforms in the sharing economy generate enormous profits by establishing order on digital marketplaces using the five elements of organization.

AB - The platform economy enables socio-technical infrastructures that facilitate new forms of internet intermediation between buyers and external sellers. Several prominent and successful examples of such digital infrastructures depict themselves as a part of the so called “sharing economy”. We posit here that the key to understand the social structures of sharing economy platforms is to analyze them as digital marketplaces created and operated by market organizers. In this article we address these issues by approaching the problem of market order creation and the elements of market order as a question of the organization of markets by drawing on two exemplary cases, Lyft and Airbnb. We first consider efforts of market organizers to create new market orders on their digital marketplaces by mobilizing participants and resources. Second, we analyze what elements of organization these market organizers install to continuously operate their digital marketplaces. In all we show that although they use the rhetoric of sharing, internet platforms in the sharing economy generate enormous profits by establishing order on digital marketplaces using the five elements of organization.

KW - Management studies

KW - organization

KW - markets

KW - digital marketplaces

KW - sociology

KW - sharing economy

KW - market creation

KW - mobilization

KW - organization

KW - markets

KW - digital marketplaces

KW - sociology

KW - sharing economy

KW - market creation

KW - mobilization

UR - https://www.mendeley.com/catalogue/bebfddc0-ac9b-31d6-9c09-7df0253bc883/

U2 - 10.1017/9781108604994.006

DO - 10.1017/9781108604994.006

M3 - Chapter

SN - 9781108474986

SN - 1108474985

SP - 131

EP - 154

BT - Organization outside Organizations

A2 - Ahrne, Göran

A2 - Brunsson, Nils

PB - Cambridge University Press

ER -