Tactical and strategic choices in business models: Evidence from a danish fashion outlet
Research output: Journal contributions › Journal articles › Research › peer-review
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In: Journal of Fashion Marketing and Management, Vol. 19, No. 3, 13.07.2015, p. 274-289.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Tactical and strategic choices in business models
T2 - Evidence from a danish fashion outlet
AU - Haubro, Anders P.
AU - Lomholt, Henrik A.
AU - Lueg, Rainer
AU - Nielsen, Sverre V.
AU - Knudsen, Ulrik
PY - 2015/7/13
Y1 - 2015/7/13
N2 - Purpose – The purpose of this paper is to explain how tactical choices create value within a business model of a small company in the fashion outlet industry. Design/methodology/approach – The generic two-staged competitive process framework from Casadesus-Masanell is used to analyze the fashion retailer MyFashionOutlet. Findings – This paper argues that tactical choices made within a business model have a positive effect on the revenue of this company. Originality/value – As to practice, the findings provide better insights into the levers of change within a constant business model. For academics, the authors provide guidelines for applying the framework to future research and identify potential limitations of the use.
AB - Purpose – The purpose of this paper is to explain how tactical choices create value within a business model of a small company in the fashion outlet industry. Design/methodology/approach – The generic two-staged competitive process framework from Casadesus-Masanell is used to analyze the fashion retailer MyFashionOutlet. Findings – This paper argues that tactical choices made within a business model have a positive effect on the revenue of this company. Originality/value – As to practice, the findings provide better insights into the levers of change within a constant business model. For academics, the authors provide guidelines for applying the framework to future research and identify potential limitations of the use.
KW - Business model
KW - Clothing
KW - Sales
KW - Strategic choice
KW - Strategy
KW - Tactical choice
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=84938517753&partnerID=8YFLogxK
U2 - 10.1108/JFMM-07-2014-0056
DO - 10.1108/JFMM-07-2014-0056
M3 - Journal articles
AN - SCOPUS:84938517753
VL - 19
SP - 274
EP - 289
JO - Journal of Fashion Marketing and Management
JF - Journal of Fashion Marketing and Management
SN - 1361-2026
IS - 3
ER -