Tactical and strategic choices in business models: Evidence from a danish fashion outlet

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

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Tactical and strategic choices in business models: Evidence from a danish fashion outlet. / Haubro, Anders P.; Lomholt, Henrik A.; Lueg, Rainer et al.
in: Journal of Fashion Marketing and Management, Jahrgang 19, Nr. 3, 13.07.2015, S. 274-289.

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

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Haubro AP, Lomholt HA, Lueg R, Nielsen SV, Knudsen U. Tactical and strategic choices in business models: Evidence from a danish fashion outlet. Journal of Fashion Marketing and Management. 2015 Jul 13;19(3):274-289. doi: 10.1108/JFMM-07-2014-0056

Bibtex

@article{0c7cf056d50e45ceab40b67cbdc5ba1c,
title = "Tactical and strategic choices in business models: Evidence from a danish fashion outlet",
abstract = "Purpose – The purpose of this paper is to explain how tactical choices create value within a business model of a small company in the fashion outlet industry. Design/methodology/approach – The generic two-staged competitive process framework from Casadesus-Masanell is used to analyze the fashion retailer MyFashionOutlet. Findings – This paper argues that tactical choices made within a business model have a positive effect on the revenue of this company. Originality/value – As to practice, the findings provide better insights into the levers of change within a constant business model. For academics, the authors provide guidelines for applying the framework to future research and identify potential limitations of the use.",
keywords = "Business model, Clothing, Sales, Strategic choice, Strategy, Tactical choice, Management studies",
author = "Haubro, {Anders P.} and Lomholt, {Henrik A.} and Rainer Lueg and Nielsen, {Sverre V.} and Ulrik Knudsen",
year = "2015",
month = jul,
day = "13",
doi = "10.1108/JFMM-07-2014-0056",
language = "English",
volume = "19",
pages = "274--289",
journal = "Journal of Fashion Marketing and Management",
issn = "1361-2026",
publisher = "Emerald Publishing Limited",
number = "3",

}

RIS

TY - JOUR

T1 - Tactical and strategic choices in business models

T2 - Evidence from a danish fashion outlet

AU - Haubro, Anders P.

AU - Lomholt, Henrik A.

AU - Lueg, Rainer

AU - Nielsen, Sverre V.

AU - Knudsen, Ulrik

PY - 2015/7/13

Y1 - 2015/7/13

N2 - Purpose – The purpose of this paper is to explain how tactical choices create value within a business model of a small company in the fashion outlet industry. Design/methodology/approach – The generic two-staged competitive process framework from Casadesus-Masanell is used to analyze the fashion retailer MyFashionOutlet. Findings – This paper argues that tactical choices made within a business model have a positive effect on the revenue of this company. Originality/value – As to practice, the findings provide better insights into the levers of change within a constant business model. For academics, the authors provide guidelines for applying the framework to future research and identify potential limitations of the use.

AB - Purpose – The purpose of this paper is to explain how tactical choices create value within a business model of a small company in the fashion outlet industry. Design/methodology/approach – The generic two-staged competitive process framework from Casadesus-Masanell is used to analyze the fashion retailer MyFashionOutlet. Findings – This paper argues that tactical choices made within a business model have a positive effect on the revenue of this company. Originality/value – As to practice, the findings provide better insights into the levers of change within a constant business model. For academics, the authors provide guidelines for applying the framework to future research and identify potential limitations of the use.

KW - Business model

KW - Clothing

KW - Sales

KW - Strategic choice

KW - Strategy

KW - Tactical choice

KW - Management studies

UR - http://www.scopus.com/inward/record.url?scp=84938517753&partnerID=8YFLogxK

U2 - 10.1108/JFMM-07-2014-0056

DO - 10.1108/JFMM-07-2014-0056

M3 - Journal articles

AN - SCOPUS:84938517753

VL - 19

SP - 274

EP - 289

JO - Journal of Fashion Marketing and Management

JF - Journal of Fashion Marketing and Management

SN - 1361-2026

IS - 3

ER -

DOI