Sustainability communication: an integrative approach

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Sustainability communication is a relatively new concept. Its roots can be found in a number of different discourses, such as environmental, risk and science communication. On the one hand these discourses show a number of similarities, for example a similar thematic focus and the central role of the media. There are however clear differences concerning their theoretical foundations, political reach and respective actors. This contribution argues that sustainability communication should be seen as an integrative approach uniting the core elements of a number of different communication perspectives.
Original languageEnglish
Title of host publicationSustainability Communication : Interdisciplinary Perspectives and Theoretical Foundations
EditorsJasmin Godemann, Gerd Michelsen
Number of pages11
Place of PublicationDordrecht
PublisherSpringer Science+Business Media
Publication date2011
Pages27-38
ISBN (print)978-94-0071696-4
ISBN (electronic)978-94-0071696-4
DOIs
Publication statusPublished - 2011