Publications

On this page the institutional bibliography and open access repository can be searched. Browse by research area or use the search field and advanced search to discover relevant research outputs. Publications published prior to 2000 may be missing. To find specific authors we recommend the Person Index.

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  1. Contributions to collected editions/anthologies › Research › Not peer-reviewed
  2. Published

    Manufactured familarity

    Papilloud, C., 2008, Cultural Technologies within a Technological Culture: On the Hybrid Construction of Social Life . Papilloud, C. & Hahn, K. (eds.). LIT Verlag, p. 9-37 36 p. (Kultur: Forschung und Wissenschaft; vol. 11).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  3. Published

    Manufacturing Individual Opinions: Market Research Focus Groups and the Discursive Psychology of Evaluation

    Puchta, C. & Potter, J., 09.2012, Focus Group Research: PART FOUR: SPECIFIC METHODOLOGICAL ISSUES. Walden, G. R. (ed.). London: SAGE Publications Inc., Vol. 4. p. 315-338 24 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  4. Published

    Mapping of Innovation Relations: Innovationen im Beziehungsgefüge

    Sörensen, C. & Weisenfeld, U., 2014, Managementperspektiven für die Zivilgesellschaft des 21. Jahrhunderts: Management als Liberal Art. von Müller, C. & C-P. Z. (eds.). Wiesbaden: Gabler Verlag, p. 153-165 13 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  5. Published

    Mapping the Links of Corporate Sustainability: Sustainability Balanced Scorecards as a Tool for Sustainability Performance Measurement and Management

    Wagner, M. & Schaltegger, S., 08.09.2017, Managing the Business Case for Sustainability: The Integration of Social, Environmental and Economic Performance. Schaltegger, S. & Wagner, M. (eds.). Sheffield: Greenleaf Publishing, p. 108-126 21 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  6. Marah Durimeh oder Die Rückkehr zur 'großen Mutter'

    Vollmer, H., 1987, Karl May. Arnold, H. L. (ed.). München: Edition Text + Kritik, p. 158-190 33 p. (Text + Kritik; vol. Sonderband).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  7. Markenbewertung als Controllinginstrument

    Bekmeier-Feuerhahn, S., 1998, Marketingcontrolling. Reinecke, S., Tomczak, T. & Dittrich, S. (eds.). St. Gallen: Thexis Verlag, p. 158-166 9 p. (Fachbuch für Marketing).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  8. Published

    Markenvorstellung als Determinante des Weiterempfehlungsverhaltens im Kulturbereich

    Bekmeier-Feuerhahn, S., Sikkenga, J. & Dippmann, A., 2011, Kulturbranding III: Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur. Höhne, S., Bünsch, N. & Ziegler, R. P. (eds.). 1. ed. Leipzig: Leipziger Universitätsverlag, p. 137-160 25 p. (Weimarer Studien zu Kulturpolitik und Kulturökonomie; vol. 7).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  9. Published

    Marketing für Gründungsunternehmen - Forschungsstand und Forschungsperspektive

    Eggers, F., 2006, Existenzgründung - Beiträge zur Gründungsforschung. Schöning, S., Richter, J., Wetzel, H. & Nissen, D. (eds.). Frankfurt am Main: Peter Lang Verlag, p. 183-201 19 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  10. Published

    Marketing in kleinen und mittelständischen Unternehmen: Entwicklung, Strategien und Ausblick

    Bekmeier-Feuerhahn, S. & Wickel, S., 2006, Managementstrategien von kleinen und mittleren Unternehmen: Stand der theoretischen und empirischen Forschung . Martin, A. (ed.). Mering: Hampp Verlag, p. 57-88 32 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  11. Published

    Markierungen in Sprache und Raum: Überlegungen zum ZwilingsHaus von Gabriele und Barbara Schmidt Heins

    Maset, P., 2005, Next to reality: Was ist jetzt. Works 1990-2005. Schmidt Heins, B., Schmidt Heins, G. & Lil, K. (eds.). Bielefeld: Kerber Verlag, p. 74-84 11 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch