Markenbewertung als Controllinginstrument

Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

Authors

Original languageGerman
Title of host publicationMarketingcontrolling
EditorsSven Reinecke, Torsten Tomczak, Sabine Dittrich
Number of pages9
Place of PublicationSt. Gallen
PublisherThexis Verlag
Publication date1998
Pages158-166
ISBN (print)3-908545-37-4
Publication statusPublished - 1998
Externally publishedYes