Markenbewertung als Controllinginstrument
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
Authors
| Original language | German |
|---|---|
| Title of host publication | Marketingcontrolling |
| Editors | Sven Reinecke, Torsten Tomczak, Sabine Dittrich |
| Number of pages | 9 |
| Place of Publication | St. Gallen |
| Publisher | Thexis Verlag |
| Publication date | 1998 |
| Pages | 158-166 |
| ISBN (print) | 3-908545-37-4 |
| Publication status | Published - 1998 |
| Externally published | Yes |
- Management studies