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Publications

On this page the institutional bibliography and open access repository can be searched. Browse by research area or use the search field and advanced search to discover relevant research outputs. Publications published prior to 2000 may be missing. To find specific authors we recommend the Person Index.

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  1. Markets

    Beverungen, A., Mirowski, P., Nik-Khah, E. & Schröter, J., 2019, Minneapolis und Lüneburg: meson press. 116 p. (In Search of Media)

    Research output: Books and anthologies › Monographs › Research › peer-review

  2. Market research for radical innovations - lessons from a lead user project in the field of medical products

    Herstatt, C., 14.12.2010, Managing Innovation Driven Companies: Approaches in Practice. Tschirky, H., Herstatt, C., Probert, D., Gemünden, H.-G., Colombo, M. G., Durand, T., De Weerd-Nederhof, P. C. & Schweisfurth, T. (eds.). Palgrave Macmillan, p. 223-236 14 p.

    Research output: Contributions to collected editions/works › Chapter › peer-review

  3. Market Research for Radical Innovation

    Herstatt, C., 2004, Bringing technology and innovation into the boardroom: Strategy, innovation and competences for business value. 1 ed. Palgrave Macmillan, p. 373-386 14 p.

    Research output: Contributions to collected editions/works › Chapter › peer-review

  4. Market research for radical innovation

    Herstatt, C., 19.12.2003, Bringing Technology and Innovation into the Boardroom: Strategy, Innovation and Competences for Business Value. Palgrave Macmillan, p. 373-386 14 p.

    Research output: Contributions to collected editions/works › Chapter › peer-review

  5. Market Power and Concentration Developments: Evidence and Implications for Germany and Europe

    Wagner, J., Wambach, A. & Weche, J. P., 01.11.2021, In: Jahrbucher für Nationalokonomie und Statistik. 241, 5-6, p. 551-553 3 p.

    Research output: Journal contributions › Other (editorial matter etc.) › Research

  6. MARKET OPPORTUNITIES and REGULATORY FRAMEWORK CONDITIONS for STATIONARY BATTERY STORAGE SYSTEMS in GERMANY

    Klausen, M., 01.10.2017, In: Energy Procedia. 135, p. 272-282 11 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  7. Marketing in kleinen und mittelständischen Unternehmen: Entwicklung, Strategien und Ausblick

    Bekmeier-Feuerhahn, S. & Wickel, S., 2006, Managementstrategien von kleinen und mittleren Unternehmen: Stand der theoretischen und empirischen Forschung . Martin, A. (ed.). Mering: Hampp Verlag, p. 57-88 32 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

  8. Marketing in der heutigen Gesellschaft

    Wöhler, K.-H., 2002, Lüneburg: Universität Lüneburg, 18 p.

    Research output: Working paper › Working papers

  9. Marketing für Innovationen in der Automobilindustrie: der Pioniervorteil und die Bedeutung des Marketings neben der reinen Innovationsleistung in einem reifen, wettbewerbsintensiven Markt

    Wolf, K. H., 2008, Aachen: Shaker Verlag. 254 p.

    Research output: Books and anthologies › Monographs › Research

  10. Marketing für Gründungsunternehmen - Forschungsstand und Forschungsperspektive

    Eggers, F., 2006, Existenzgründung - Beiträge zur Gründungsforschung. Schöning, S., Richter, J., Wetzel, H. & Nissen, D. (eds.). Frankfurt am Main: Peter Lang Verlag, p. 183-201 19 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

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