Market research for radical innovations - lessons from a lead user project in the field of medical products
Research output: Contributions to collected editions/works › Chapter › peer-review
Authors
| Original language | English |
|---|---|
| Title of host publication | Managing Innovation Driven Companies : Approaches in Practice |
| Number of pages | 14 |
| Publisher | Palgrave Macmillan |
| Publication date | 14.12.2010 |
| Pages | 223-236 |
| ISBN (print) | 9780230245907 |
| ISBN (electronic) | 9780230306547 |
| DOIs | |
| Publication status | Published - 14.12.2010 |
| Externally published | Yes |
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
ASJC Scopus Subject Areas
- Management studies
