TY - JOUR

T1 - Role of images in constructing public opinion about environmental matters in Malaysia

AU - Saleh, Mohamad Saifudin Mohamad

AU - Heinrichs, Harald

AU - Hasan, Nik Norma Nik

N1 - EISBN13: 9781799861904

PY - 2021/1/1

Y1 - 2021/1/1

N2 - This paper provides a discussion on the perception of Malaysian media and environmental nongovernmental organisations (ENGOs) on the role of images in shaping the public's mind about environmental matters. Two methods were employed for this study. First, a total of 24 participants from the Malaysian media and ENGOs were interviewed. Second, a total of 2,050 environmental articles on media newspapers and ENGOs newsletters from the period of 2012 to 2014 were collected for the quantitative content analysis. The findings from interview confirmed that pictures were labelled by journalists and ENGOs staff as the most important tool in presenting the reality of the environmental problems to the public. This is because, upon seeing the pictures accompanying environmental articles, readers will gain more trust of the environmental information. This was in harmony with the results of the quantitative content analysis, where more than 60% of pictures were found on environmental articles.

AB - This paper provides a discussion on the perception of Malaysian media and environmental nongovernmental organisations (ENGOs) on the role of images in shaping the public's mind about environmental matters. Two methods were employed for this study. First, a total of 24 participants from the Malaysian media and ENGOs were interviewed. Second, a total of 2,050 environmental articles on media newspapers and ENGOs newsletters from the period of 2012 to 2014 were collected for the quantitative content analysis. The findings from interview confirmed that pictures were labelled by journalists and ENGOs staff as the most important tool in presenting the reality of the environmental problems to the public. This is because, upon seeing the pictures accompanying environmental articles, readers will gain more trust of the environmental information. This was in harmony with the results of the quantitative content analysis, where more than 60% of pictures were found on environmental articles.

KW - ENGOs

KW - Environment

KW - Environmental Communication

KW - Media

KW - Picture

KW - Sustainability Communication

KW - Sustainable Communication

KW - Sustainable Development

KW - Sustainability Governance

UR - http://www.scopus.com/inward/record.url?scp=85096073414&partnerID=8YFLogxK

U2 - 10.4018/IJSESD.2021010109

DO - 10.4018/IJSESD.2021010109

M3 - Journal articles

AN - SCOPUS:85096073414

VL - 12

SP - 115

EP - 130

JO - International Journal of Social Ecology and Sustainable Development

JF - International Journal of Social Ecology and Sustainable Development

SN - 1947-8402

IS - 1

ER -