Role of images in constructing public opinion about environmental matters in Malaysia
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In: International Journal of Social Ecology and Sustainable Development, Vol. 12, No. 1, 01.01.2021, p. 115-130.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Role of images in constructing public opinion about environmental matters in Malaysia
AU - Saleh, Mohamad Saifudin Mohamad
AU - Heinrichs, Harald
AU - Hasan, Nik Norma Nik
N1 - EISBN13: 9781799861904
PY - 2021/1/1
Y1 - 2021/1/1
N2 - This paper provides a discussion on the perception of Malaysian media and environmental nongovernmental organisations (ENGOs) on the role of images in shaping the public's mind about environmental matters. Two methods were employed for this study. First, a total of 24 participants from the Malaysian media and ENGOs were interviewed. Second, a total of 2,050 environmental articles on media newspapers and ENGOs newsletters from the period of 2012 to 2014 were collected for the quantitative content analysis. The findings from interview confirmed that pictures were labelled by journalists and ENGOs staff as the most important tool in presenting the reality of the environmental problems to the public. This is because, upon seeing the pictures accompanying environmental articles, readers will gain more trust of the environmental information. This was in harmony with the results of the quantitative content analysis, where more than 60% of pictures were found on environmental articles.
AB - This paper provides a discussion on the perception of Malaysian media and environmental nongovernmental organisations (ENGOs) on the role of images in shaping the public's mind about environmental matters. Two methods were employed for this study. First, a total of 24 participants from the Malaysian media and ENGOs were interviewed. Second, a total of 2,050 environmental articles on media newspapers and ENGOs newsletters from the period of 2012 to 2014 were collected for the quantitative content analysis. The findings from interview confirmed that pictures were labelled by journalists and ENGOs staff as the most important tool in presenting the reality of the environmental problems to the public. This is because, upon seeing the pictures accompanying environmental articles, readers will gain more trust of the environmental information. This was in harmony with the results of the quantitative content analysis, where more than 60% of pictures were found on environmental articles.
KW - ENGOs
KW - Environment
KW - Environmental Communication
KW - Media
KW - Picture
KW - Sustainability Communication
KW - Sustainable Communication
KW - Sustainable Development
KW - Sustainability Governance
UR - http://www.scopus.com/inward/record.url?scp=85096073414&partnerID=8YFLogxK
U2 - 10.4018/IJSESD.2021010109
DO - 10.4018/IJSESD.2021010109
M3 - Journal articles
AN - SCOPUS:85096073414
VL - 12
SP - 115
EP - 130
JO - International Journal of Social Ecology and Sustainable Development
JF - International Journal of Social Ecology and Sustainable Development
SN - 1947-8402
IS - 1
ER -