Personalisation as currency
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Personalisation as currency. / Ridgway, Renée.
In: A Peer-reviewed Journal About --, Vol. 4, No. 1, 2, 01.06.2015, p. 17-28.Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Personalisation as currency
AU - Ridgway, Renée
PY - 2015/6/1
Y1 - 2015/6/1
N2 - ‘Cybercapitalism’, commonly termed ‘digital capitalism’, refers to the Internet, or ‘cyber- space’ and seeks to engage in business models within this territory in order to make financial profit. Cybercapitalism is structured by a highly intricate series of communication networks, which connect us through our participation on social platforms, but outside of these platforms how do we navigate and explore this information superhighway? We do so predominantly through search requests. Algorithms ostensibly know what we want before we even type them, as with Google’s ‘autocomplete’. Thus search is not merely an abstract logic but a lived practice that helps manage and sort the nature of information we seek as well as the direction of our queries. Nowadays it has become clear that users pay for such services with their data, which is increasingly the means to finance various corporations’ growth as they sell this data to third party advertisers. It is a transaction and in the exchange we get relevance. But is this really true?
AB - ‘Cybercapitalism’, commonly termed ‘digital capitalism’, refers to the Internet, or ‘cyber- space’ and seeks to engage in business models within this territory in order to make financial profit. Cybercapitalism is structured by a highly intricate series of communication networks, which connect us through our participation on social platforms, but outside of these platforms how do we navigate and explore this information superhighway? We do so predominantly through search requests. Algorithms ostensibly know what we want before we even type them, as with Google’s ‘autocomplete’. Thus search is not merely an abstract logic but a lived practice that helps manage and sort the nature of information we seek as well as the direction of our queries. Nowadays it has become clear that users pay for such services with their data, which is increasingly the means to finance various corporations’ growth as they sell this data to third party advertisers. It is a transaction and in the exchange we get relevance. But is this really true?
KW - Digital media
UR - http://www.aprja.net/datafied-research/
U2 - 10.7146/aprja.v4i1.116102
DO - 10.7146/aprja.v4i1.116102
M3 - Journal articles
VL - 4
SP - 17
EP - 28
JO - A Peer-reviewed Journal About --
JF - A Peer-reviewed Journal About --
SN - 2245-7593
IS - 1
M1 - 2
ER -