In referring to the cancellation of Pluto’s planetary status in 2006, #BWPWAP (Back When Pluto Was a Planet) – the 2013 edition of the transmediale festival – interrogates techno-cultural processes of displace- ment and invention, and asks for artistic and speculative responses to new cultural imaginaries. In light of this, the conference and workshop Researching #BWPWAP took place in November 2012 in Lüneburg, Germany, organised jointly by Leuphana University of Lüneburg, Aarhus University and the reSource transmedial culture/transmediale. The call for participation focused on Ph.D. researchers and other participants to speculate on BWPWAP as a pretext for presenting their research and even to further reflect on its circulation as a meme.