Organizing Colour: Toward a Chromatics of the Social

Timon Beyes

Organizing Colour: Toward a Chromatics of the Social

Research output: Books and anthologies › Monographs › Research › peer-review

Standard

Organizing Colour: Toward a Chromatics of the Social. / Beyes, Timon.
Stanford, CA: Stanford University Press, 2024. 292 p. (Sensing Media: Aesthetics, Philosophy, and Cultures of Media).

Research output: Books and anthologies › Monographs › Research › peer-review

Harvard

Beyes, T 2024, Organizing Colour: Toward a Chromatics of the Social. Sensing Media: Aesthetics, Philosophy, and Cultures of Media, Stanford University Press, Stanford, CA.

APA

Beyes, T. (2024). Organizing Colour: Toward a Chromatics of the Social. (Sensing Media: Aesthetics, Philosophy, and Cultures of Media). Stanford University Press.

Vancouver

Beyes T. Organizing Colour: Toward a Chromatics of the Social. Stanford, CA: Stanford University Press, 2024. 292 p. (Sensing Media: Aesthetics, Philosophy, and Cultures of Media).

Bibtex

@book{f951f1c5050e4d83a39ff682a27bcfd2,

title = "Organizing Colour: Toward a Chromatics of the Social",

abstract = "We live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social.Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with colour's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of Indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow processing the machinery of the chemical industries, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey.Contributing to a more general reconsideration of aesthetic capitalism and the role of sensory media, this book seeks to pioneer a theory of social organization—a {"}chromatics of organizing{"}—that is attuned to the protean and world-making capacity of color.",

keywords = "Media and communication studies",

author = "Timon Beyes",

year = "2024",

month = mar,

day = "1",

language = "English",

isbn = "9781503638303",

series = "Sensing Media: Aesthetics, Philosophy, and Cultures of Media",

publisher = "Stanford University Press",

address = "United States",

}

RIS

TY - BOOK

T1 - Organizing Colour

T2 - Toward a Chromatics of the Social

AU - Beyes, Timon

PY - 2024/3/1

Y1 - 2024/3/1

N2 - We live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social.Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with colour's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of Indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow processing the machinery of the chemical industries, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey.Contributing to a more general reconsideration of aesthetic capitalism and the role of sensory media, this book seeks to pioneer a theory of social organization—a "chromatics of organizing"—that is attuned to the protean and world-making capacity of color.

AB - We live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social.Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with colour's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of Indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow processing the machinery of the chemical industries, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey.Contributing to a more general reconsideration of aesthetic capitalism and the role of sensory media, this book seeks to pioneer a theory of social organization—a "chromatics of organizing"—that is attuned to the protean and world-making capacity of color.

KW - Media and communication studies

UR - https://www.sup.org/books/cite/?id=34847

M3 - Monographs

SN - 9781503638303

SN - 9781503638617

T3 - Sensing Media: Aesthetics, Philosophy, and Cultures of Media

BT - Organizing Colour

PB - Stanford University Press

CY - Stanford, CA

ER -