Organizing Colour: Toward a Chromatics of the Social

Research output: Books and anthologiesMonographsResearchpeer-review

Authors

We live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social.

Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with colour's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of Indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow processing the machinery of the chemical industries, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey.

Contributing to a more general reconsideration of aesthetic capitalism and the role of sensory media, this book seeks to pioneer a theory of social organization—a "chromatics of organizing"—that is attuned to the protean and world-making capacity of color.
Original languageEnglish
Place of PublicationStanford, CA
PublisherStanford University Press
Number of pages292
ISBN (print)9781503638303, 9781503638617
ISBN (electronic)9781503638624
Publication statusPublished - 01.03.2024

Publication series

NameSensing Media: Aesthetics, Philosophy, and Cultures of Media

Recently viewed

Researchers

  1. Tobias-Benedikt Blask

Publications

  1. A trust inoculation to protect public support of governmentally mandated actions to mitigate climate change
  2. Stiftungen hacken
  3. How students’ self-control and smartphone-use explain their academic performance
  4. Export entry, export exit, and productivity in German manufacturing industries
  5. Reality-based tasks for competency-based education
  6. Lizard distribution patterns in the Tumut Fragmentation "Natural Experiment" in south-eastern Australia
  7. How does collaborative freshwater governance affect legitimacy? Comparative analysis of 14 cases of collaboration in Aotearoa New Zealand between 2009 and 2017
  8. Article 66 CISG
  9. Das Pumpspeicherwerk in Geesthacht
  10. The challenge of managing multiple species at multiple scales
  11. Automation in Clinical Laboratories
  12. Risky Business
  13. What makes online professional development effective?
  14. Computing Consumer Sentiment in Germany via Social Media Data
  15. Entwicklung und realisierung eines computer-basierten lernprogramms zur GMP-schulung/Programm-entwicklung und benutzer-akzeptanz
  16. Introduction
  17. Wer wird subventioniert?
  18. The Incarnation of the Word and the "Concarnation" of the Spirit as Modes of Divine Activity
  19. Experimental and Numerical Investigation of the Forming Zone in Dieless Wire Drawing Process of Thin Biometallic Wires
  20. Personal initiative at work
  21. Variation in gaze following across the life span
  22. The social dynamics of knowledge hiding
  23. Transformational ethics to bridge the void between facts and truths
  24. Can we represent future generations in myopic democracies?
  25. Shifting Competency Requirements for IT Professionals in the Digital Transformation: A Competency Transformation Process Model
  26. Diverse values and a common utopia
  27. Jeder Tag wie dieser
  28. Headway Control and Comfort in Vehicle Automation
  29. Effects of different video- or text-based reflection stimuli on pre-service teachers’ emotions, immersion, cognitive load and knowledge-based reasoning