On the Problematic Productivity of Hype: FlashForward’s Promotional Campaign

Research output: Contributions to collected editions/worksChapterpeer-review

Standard

On the Problematic Productivity of Hype: FlashForward’s Promotional Campaign. / Picarelli, Enrica.
Besides the screen: Moving Images Through Distribution, Promotion and Curation. ed. / Virginia Crisp; Gabriel Menotti. London: Open Books Press, 2015. p. 125-144.

Research output: Contributions to collected editions/worksChapterpeer-review

Harvard

Picarelli, E 2015, On the Problematic Productivity of Hype: FlashForward’s Promotional Campaign. in V Crisp & G Menotti (eds), Besides the screen: Moving Images Through Distribution, Promotion and Curation. Open Books Press, London, pp. 125-144. https://doi.org/10.1057/9781137471024_7

APA

Picarelli, E. (2015). On the Problematic Productivity of Hype: FlashForward’s Promotional Campaign. In V. Crisp, & G. Menotti (Eds.), Besides the screen: Moving Images Through Distribution, Promotion and Curation (pp. 125-144). Open Books Press. https://doi.org/10.1057/9781137471024_7

Vancouver

Picarelli E. On the Problematic Productivity of Hype: FlashForward’s Promotional Campaign. In Crisp V, Menotti G, editors, Besides the screen: Moving Images Through Distribution, Promotion and Curation. London: Open Books Press. 2015. p. 125-144 doi: 10.1057/9781137471024_7

Bibtex

@inbook{7fe3003c55164857a33899260e4c690a,
title = "On the Problematic Productivity of Hype: FlashForward{\textquoteright}s Promotional Campaign",
abstract = "When, in May 2009, American television networks presented their fall line-ups, ABC s schedule was especially ambitious. Compared to the previous year when it had offered few original shows, the network now introduced seven productions based on a {\textquoteleft}portfolio approach{\textquoteright} that catered to different tastes and cost/production strategies (Berman, 2009). Among the additions to the line-up was FlashForward (ABC, 2009), a science-fiction drama that soon became the object of speculation. The series focused on a group of FBI agents investigating the consequences of a blackout that causes the entire world to lose consciousness for 2 minutes and 17 seconds, during which time everyone has a vision of themselves on 29 April 2010.",
keywords = "Cultural studies, Media and communication studies",
author = "Enrica Picarelli",
year = "2015",
month = jan,
day = "1",
doi = "10.1057/9781137471024_7",
language = "English",
isbn = "9781137471017",
pages = "125--144",
editor = "Virginia Crisp and Gabriel Menotti",
booktitle = "Besides the screen",
publisher = "Open Books Press",
address = "United States",

}

RIS

TY - CHAP

T1 - On the Problematic Productivity of Hype

T2 - FlashForward’s Promotional Campaign

AU - Picarelli, Enrica

PY - 2015/1/1

Y1 - 2015/1/1

N2 - When, in May 2009, American television networks presented their fall line-ups, ABC s schedule was especially ambitious. Compared to the previous year when it had offered few original shows, the network now introduced seven productions based on a ‘portfolio approach’ that catered to different tastes and cost/production strategies (Berman, 2009). Among the additions to the line-up was FlashForward (ABC, 2009), a science-fiction drama that soon became the object of speculation. The series focused on a group of FBI agents investigating the consequences of a blackout that causes the entire world to lose consciousness for 2 minutes and 17 seconds, during which time everyone has a vision of themselves on 29 April 2010.

AB - When, in May 2009, American television networks presented their fall line-ups, ABC s schedule was especially ambitious. Compared to the previous year when it had offered few original shows, the network now introduced seven productions based on a ‘portfolio approach’ that catered to different tastes and cost/production strategies (Berman, 2009). Among the additions to the line-up was FlashForward (ABC, 2009), a science-fiction drama that soon became the object of speculation. The series focused on a group of FBI agents investigating the consequences of a blackout that causes the entire world to lose consciousness for 2 minutes and 17 seconds, during which time everyone has a vision of themselves on 29 April 2010.

KW - Cultural studies

KW - Media and communication studies

UR - http://www.scopus.com/inward/record.url?scp=84960258564&partnerID=8YFLogxK

U2 - 10.1057/9781137471024_7

DO - 10.1057/9781137471024_7

M3 - Chapter

SN - 9781137471017

SP - 125

EP - 144

BT - Besides the screen

A2 - Crisp, Virginia

A2 - Menotti, Gabriel

PB - Open Books Press

CY - London

ER -

DOI