On the Problematic Productivity of Hype: FlashForward’s Promotional Campaign
Research output: Contributions to collected editions/works › Chapter › peer-review
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On the Problematic Productivity of Hype : FlashForward’s Promotional Campaign. / Picarelli, Enrica.
Besides the screen: Moving Images Through Distribution, Promotion and Curation. ed. / Virginia Crisp; Gabriel Menotti. London : Open Books Press, 2015. p. 125-144.Research output: Contributions to collected editions/works › Chapter › peer-review
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RIS
TY - CHAP
T1 - On the Problematic Productivity of Hype
T2 - FlashForward’s Promotional Campaign
AU - Picarelli, Enrica
PY - 2015/1/1
Y1 - 2015/1/1
N2 - When, in May 2009, American television networks presented their fall line-ups, ABC s schedule was especially ambitious. Compared to the previous year when it had offered few original shows, the network now introduced seven productions based on a ‘portfolio approach’ that catered to different tastes and cost/production strategies (Berman, 2009). Among the additions to the line-up was FlashForward (ABC, 2009), a science-fiction drama that soon became the object of speculation. The series focused on a group of FBI agents investigating the consequences of a blackout that causes the entire world to lose consciousness for 2 minutes and 17 seconds, during which time everyone has a vision of themselves on 29 April 2010.
AB - When, in May 2009, American television networks presented their fall line-ups, ABC s schedule was especially ambitious. Compared to the previous year when it had offered few original shows, the network now introduced seven productions based on a ‘portfolio approach’ that catered to different tastes and cost/production strategies (Berman, 2009). Among the additions to the line-up was FlashForward (ABC, 2009), a science-fiction drama that soon became the object of speculation. The series focused on a group of FBI agents investigating the consequences of a blackout that causes the entire world to lose consciousness for 2 minutes and 17 seconds, during which time everyone has a vision of themselves on 29 April 2010.
KW - Cultural studies
KW - Media and communication studies
UR - http://www.scopus.com/inward/record.url?scp=84960258564&partnerID=8YFLogxK
U2 - 10.1057/9781137471024_7
DO - 10.1057/9781137471024_7
M3 - Chapter
SN - 9781137471017
SP - 125
EP - 144
BT - Besides the screen
A2 - Crisp, Virginia
A2 - Menotti, Gabriel
PB - Open Books Press
CY - London
ER -