TY - CHAP

T1 - On the Problematic Productivity of Hype

T2 - FlashForward’s Promotional Campaign

AU - Picarelli, Enrica

PY - 2015/1/1

Y1 - 2015/1/1

N2 - When, in May 2009, American television networks presented their fall line-ups, ABC s schedule was especially ambitious. Compared to the previous year when it had offered few original shows, the network now introduced seven productions based on a ‘portfolio approach’ that catered to different tastes and cost/production strategies (Berman, 2009). Among the additions to the line-up was FlashForward (ABC, 2009), a science-fiction drama that soon became the object of speculation. The series focused on a group of FBI agents investigating the consequences of a blackout that causes the entire world to lose consciousness for 2 minutes and 17 seconds, during which time everyone has a vision of themselves on 29 April 2010.

AB - When, in May 2009, American television networks presented their fall line-ups, ABC s schedule was especially ambitious. Compared to the previous year when it had offered few original shows, the network now introduced seven productions based on a ‘portfolio approach’ that catered to different tastes and cost/production strategies (Berman, 2009). Among the additions to the line-up was FlashForward (ABC, 2009), a science-fiction drama that soon became the object of speculation. The series focused on a group of FBI agents investigating the consequences of a blackout that causes the entire world to lose consciousness for 2 minutes and 17 seconds, during which time everyone has a vision of themselves on 29 April 2010.

KW - Cultural studies

KW - Media and communication studies

UR - http://www.scopus.com/inward/record.url?scp=84960258564&partnerID=8YFLogxK

U2 - 10.1057/9781137471024_7

DO - 10.1057/9781137471024_7

M3 - Chapter

SN - 9781137471017

SP - 125

EP - 144

BT - Besides the screen

A2 - Crisp, Virginia

A2 - Menotti, Gabriel

PB - Open Books Press

CY - London

ER -