On the Problematic Productivity of Hype: FlashForward’s Promotional Campaign
Research output: Contributions to collected editions/works › Chapter › peer-review
Authors
When, in May 2009, American television networks presented their fall line-ups, ABC s schedule was especially ambitious. Compared to the previous year when it had offered few original shows, the network now introduced seven productions based on a ‘portfolio approach’ that catered to different tastes and cost/production strategies (Berman, 2009). Among the additions to the line-up was FlashForward (ABC, 2009), a science-fiction drama that soon became the object of speculation. The series focused on a group of FBI agents investigating the consequences of a blackout that causes the entire world to lose consciousness for 2 minutes and 17 seconds, during which time everyone has a vision of themselves on 29 April 2010.
Original language | English |
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Title of host publication | Besides the screen : Moving Images Through Distribution, Promotion and Curation |
Editors | Virginia Crisp, Gabriel Menotti |
Number of pages | 20 |
Place of Publication | London |
Publisher | Open Books Press |
Publication date | 01.01.2015 |
Pages | 125-144 |
ISBN (print) | 9781137471017 |
ISBN (electronic) | 9781137471024 |
DOIs | |
Publication status | Published - 01.01.2015 |
- Cultural studies
- Media and communication studies