On the Problematic Productivity of Hype: FlashForward’s Promotional Campaign

Research output: Contributions to collected editions/worksChapterResearchpeer-review


When, in May 2009, American television networks presented their fall line-ups, ABC s schedule was especially ambitious. Compared to the previous year when it had offered few original shows, the network now introduced seven productions based on a ‘portfolio approach’ that catered to different tastes and cost/production strategies (Berman, 2009). Among the additions to the line-up was FlashForward (ABC, 2009), a science-fiction drama that soon became the object of speculation. The series focused on a group of FBI agents investigating the consequences of a blackout that causes the entire world to lose consciousness for 2 minutes and 17 seconds, during which time everyone has a vision of themselves on 29 April 2010.
Original languageEnglish
Title of host publicationBesides the screen : Moving Images Through Distribution, Promotion and Curation
EditorsVirginia Crisp, Gabriel Menotti
Number of pages20
Place of PublicationLondon
PublisherOpen Books Press
Publication date01.01.2015
ISBN (Print)9781137471017
ISBN (Electronic)9781137471024
Publication statusPublished - 01.01.2015