On the Problematic Productivity of Hype: FlashForward’s Promotional Campaign
Research output: Contributions to collected editions/works › Chapter › peer-review
Authors
When, in May 2009, American television networks presented their fall line-ups, ABC s schedule was especially ambitious. Compared to the previous year when it had offered few original shows, the network now introduced seven productions based on a ‘portfolio approach’ that catered to different tastes and cost/production strategies (Berman, 2009). Among the additions to the line-up was FlashForward (ABC, 2009), a science-fiction drama that soon became the object of speculation. The series focused on a group of FBI agents investigating the consequences of a blackout that causes the entire world to lose consciousness for 2 minutes and 17 seconds, during which time everyone has a vision of themselves on 29 April 2010.
| Original language | English |
|---|---|
| Title of host publication | Besides the screen : Moving Images Through Distribution, Promotion and Curation |
| Editors | Virginia Crisp, Gabriel Menotti |
| Number of pages | 20 |
| Place of Publication | London |
| Publisher | Open Books Press |
| Publication date | 01.01.2015 |
| Pages | 125-144 |
| ISBN (print) | 9781137471017 |
| ISBN (electronic) | 9781137471024 |
| DOIs | |
| Publication status | Published - 01.01.2015 |
- Cultural studies
- Media and communication studies
