Need assessment in practice – methods, experiences and trends
Research output: Journal contributions › Journal articles › Research › peer-review
Standard
In: International Journal of Entrepreneurship and Innovation Management, Vol. 2, No. 1, 2002, p. 56-68.
Research output: Journal contributions › Journal articles › Research › peer-review
Harvard
APA
Vancouver
Bibtex
}
RIS
TY - JOUR
T1 - Need assessment in practice – methods, experiences and trends
AU - Herstatt, Cornelius
AU - Geschka, Horst
PY - 2002
Y1 - 2002
N2 - In this paper we report and discuss the findings of two research studies (1990/91 and 1998) on need-assessment in three industries of Switzerland. The results show that customer-based thinking in general has intensified between the first and the second study. However, with regard to the use and implementation of the various methods and procedures, significant differences can be observed in the various investigated industry sectors. Such differences, among other factors, are heavily influenced by industry specifics.
AB - In this paper we report and discuss the findings of two research studies (1990/91 and 1998) on need-assessment in three industries of Switzerland. The results show that customer-based thinking in general has intensified between the first and the second study. However, with regard to the use and implementation of the various methods and procedures, significant differences can be observed in the various investigated industry sectors. Such differences, among other factors, are heavily influenced by industry specifics.
KW - industry specific differences in assessing customer needs and problems
KW - Need assessment
KW - product and process innovation
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=8644263787&partnerID=8YFLogxK
U2 - 10.1504/IJEIM.2002.000475
DO - 10.1504/IJEIM.2002.000475
M3 - Journal articles
AN - SCOPUS:8644263787
VL - 2
SP - 56
EP - 68
JO - International Journal of Entrepreneurship and Innovation Management
JF - International Journal of Entrepreneurship and Innovation Management
SN - 1368-275X
IS - 1
ER -