TY - JOUR

T1 - Need assessment in practice – methods, experiences and trends

AU - Herstatt, Cornelius

AU - Geschka, Horst

PY - 2002

Y1 - 2002

N2 - In this paper we report and discuss the findings of two research studies (1990/91 and 1998) on need-assessment in three industries of Switzerland. The results show that customer-based thinking in general has intensified between the first and the second study. However, with regard to the use and implementation of the various methods and procedures, significant differences can be observed in the various investigated industry sectors. Such differences, among other factors, are heavily influenced by industry specifics.

AB - In this paper we report and discuss the findings of two research studies (1990/91 and 1998) on need-assessment in three industries of Switzerland. The results show that customer-based thinking in general has intensified between the first and the second study. However, with regard to the use and implementation of the various methods and procedures, significant differences can be observed in the various investigated industry sectors. Such differences, among other factors, are heavily influenced by industry specifics.

KW - industry specific differences in assessing customer needs and problems

KW - Need assessment

KW - product and process innovation

KW - Management studies

UR - http://www.scopus.com/inward/record.url?scp=8644263787&partnerID=8YFLogxK

U2 - 10.1504/IJEIM.2002.000475

DO - 10.1504/IJEIM.2002.000475

M3 - Journal articles

AN - SCOPUS:8644263787

VL - 2

SP - 56

EP - 68

JO - International Journal of Entrepreneurship and Innovation Management

JF - International Journal of Entrepreneurship and Innovation Management

SN - 1368-275X

IS - 1

ER -