Need assessment in practice – methods, experiences and trends
Research output: Journal contributions › Journal articles › Research › peer-review
Authors
In this paper we report and discuss the findings of two research studies (1990/91 and 1998) on need-assessment in three industries of Switzerland. The results show that customer-based thinking in general has intensified between the first and the second study. However, with regard to the use and implementation of the various methods and procedures, significant differences can be observed in the various investigated industry sectors. Such differences, among other factors, are heavily influenced by industry specifics.
| Original language | English |
|---|---|
| Journal | International Journal of Entrepreneurship and Innovation Management |
| Volume | 2 |
| Issue number | 1 |
| Pages (from-to) | 56-68 |
| Number of pages | 13 |
| ISSN | 1368-275X |
| DOIs | |
| Publication status | Published - 2002 |
| Externally published | Yes |
- Business and International Management
- Economics and Econometrics
- Strategy and Management
- Management of Technology and Innovation
ASJC Scopus Subject Areas
- industry specific differences in assessing customer needs and problems, Need assessment, product and process innovation
- Management studies
Research areas
- SDG 9 - Industry, Innovation, and Infrastructure