National Cultural Values, Firm’s Cultural Orientation, Innovation and Performance: Testing Cultural Universals and Specific Contingencies Across Five Countries.
Research output: Journal contributions › Journal articles › Research › peer-review
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In: Frontiers of Entrepreneurship Research, Vol. 30, No. 15, 4, 2010, p. 41-66.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - National Cultural Values, Firm’s Cultural Orientation, Innovation and Performance: Testing Cultural Universals and Specific Contingencies Across Five Countries.
AU - Rauch, Andreas
AU - Frese, Michael
AU - Wang, Zhong-Ming
AU - Unger, Jens
PY - 2010
Y1 - 2010
N2 - The purpose of this study was to clarify the crosscultural validity of the relationship between innovation, entrepreneurial orientation (EO), and performance in five different countries: China, Germany, The Netherlands, Peru, and Russia. We found that innovation and EO are effective in each country, suggesting universal relationships. At the same time, both national culture and cultural orientations of owners moderated the relationship between innovation and performance. We conclude that entrepreneurship research needs to address culture in order to test the boundaries of theory. Additionally, cross-cultural entrepreneurship research needs to study multiple levels of culture.
AB - The purpose of this study was to clarify the crosscultural validity of the relationship between innovation, entrepreneurial orientation (EO), and performance in five different countries: China, Germany, The Netherlands, Peru, and Russia. We found that innovation and EO are effective in each country, suggesting universal relationships. At the same time, both national culture and cultural orientations of owners moderated the relationship between innovation and performance. We conclude that entrepreneurship research needs to address culture in order to test the boundaries of theory. Additionally, cross-cultural entrepreneurship research needs to study multiple levels of culture.
KW - Entrepreneurship
KW - Business psychology
M3 - Journal articles
VL - 30
SP - 41
EP - 66
JO - Frontiers of Entrepreneurship Research
JF - Frontiers of Entrepreneurship Research
SN - 0740-7416
IS - 15
M1 - 4
ER -