TY - JOUR

T1 - National Cultural Values, Firm’s Cultural Orientation, Innovation and Performance: Testing Cultural Universals and Specific Contingencies Across Five Countries.

AU - Rauch, Andreas

AU - Frese, Michael

AU - Wang, Zhong-Ming

AU - Unger, Jens

PY - 2010

Y1 - 2010

N2 - The purpose of this study was to clarify the crosscultural validity of the relationship between innovation, entrepreneurial orientation (EO), and performance in five different countries: China, Germany, The Netherlands, Peru, and Russia. We found that innovation and EO are effective in each country, suggesting universal relationships. At the same time, both national culture and cultural orientations of owners moderated the relationship between innovation and performance. We conclude that entrepreneurship research needs to address culture in order to test the boundaries of theory. Additionally, cross-cultural entrepreneurship research needs to study multiple levels of culture.

AB - The purpose of this study was to clarify the crosscultural validity of the relationship between innovation, entrepreneurial orientation (EO), and performance in five different countries: China, Germany, The Netherlands, Peru, and Russia. We found that innovation and EO are effective in each country, suggesting universal relationships. At the same time, both national culture and cultural orientations of owners moderated the relationship between innovation and performance. We conclude that entrepreneurship research needs to address culture in order to test the boundaries of theory. Additionally, cross-cultural entrepreneurship research needs to study multiple levels of culture.

KW - Entrepreneurship

KW - Business psychology

M3 - Journal articles

VL - 30

SP - 41

EP - 66

JO - Frontiers of Entrepreneurship Research

JF - Frontiers of Entrepreneurship Research

SN - 0740-7416

IS - 15

M1 - 4

ER -