Licensing as an entry strategy to international markets
Research output: Contributions to collected editions/works › Chapter › peer-review
Standard
Licensing as an entry strategy to international markets. / Marquart, Gernot; Burr, Wolfgang; Herstatt, Cornelius et al.
Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven. 2011. p. 357--370.
Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven. 2011. p. 357--370.
Research output: Contributions to collected editions/works › Chapter › peer-review
Harvard
Marquart, G, Burr, W, Herstatt, C & Walch, S 2011, Licensing as an entry strategy to international markets. in Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven. pp. 357--370.
APA
Marquart, G., Burr, W., Herstatt, C., & Walch, S. (2011). Licensing as an entry strategy to international markets. In Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven (pp. 357--370)
Vancouver
Marquart G, Burr W, Herstatt C, Walch S. Licensing as an entry strategy to international markets. In Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven. 2011. p. 357--370
Bibtex
@inbook{911f356971d844f487c805554eeb03b6,
title = "Licensing as an entry strategy to international markets",
author = "Gernot Marquart and Wolfgang Burr and Cornelius Herstatt and Sabine Walch",
year = "2011",
language = "English",
pages = "357----370",
booktitle = "Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven",
}
RIS
TY - CHAP
T1 - Licensing as an entry strategy to international markets
AU - Marquart, Gernot
AU - Burr, Wolfgang
AU - Herstatt, Cornelius
AU - Walch, Sabine
PY - 2011
Y1 - 2011
M3 - Chapter
SP - 357
EP - 370
BT - Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven
ER -