Licensing as an entry strategy to international markets
Research output: Contributions to collected editions/works › Chapter › peer-review
Authors
| Original language | English |
|---|---|
| Title of host publication | Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven |
| Publication date | 2011 |
| Pages | 357--370 |
| Publication status | Published - 2011 |