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Licensing as an entry strategy to international markets

Publikation: Beiträge in Sammelwerken › Kapitel › begutachtet

Standard

Licensing as an entry strategy to international markets. / Marquart, Gernot; Burr, Wolfgang; Herstatt, Cornelius et al.
Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven. 2011. S. 357--370.

Publikation: Beiträge in Sammelwerken › Kapitel › begutachtet

Harvard

Marquart, G, Burr, W, Herstatt, C & Walch, S 2011, Licensing as an entry strategy to international markets. in Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven. S. 357--370.

APA

Marquart, G., Burr, W., Herstatt, C., & Walch, S. (2011). Licensing as an entry strategy to international markets. In Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven (S. 357--370)

Vancouver

Marquart G, Burr W, Herstatt C, Walch S. Licensing as an entry strategy to international markets. in Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven. 2011. S. 357--370

Bibtex

@inbook{911f356971d844f487c805554eeb03b6,
title = "Licensing as an entry strategy to international markets",
author = "Gernot Marquart and Wolfgang Burr and Cornelius Herstatt and Sabine Walch",
year = "2011",
language = "English",
pages = "357----370",
booktitle = "Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven",

}

RIS

TY - CHAP

T1 - Licensing as an entry strategy to international markets

AU - Marquart, Gernot

AU - Burr, Wolfgang

AU - Herstatt, Cornelius

AU - Walch, Sabine

PY - 2011

Y1 - 2011

M3 - Chapter

SP - 357

EP - 370

BT - Fallstudien zum Internationalen Management: Grundlagen--Praxiserfahrungen--Perspektiven

ER -