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Less is sometimes more: How repetition of an antismoking advertisement affects attitudes toward smoking and source credibility

Research output: Journal contributions › Journal articles › Research › peer-review

Standard

Less is sometimes more: How repetition of an antismoking advertisement affects attitudes toward smoking and source credibility. / Reinhard, Marc André; Schindler, Simon; Raabe, Volker et al.
In: Social Influence, Vol. 9, No. 2, 03.04.2014, p. 116-132.

Research output: Journal contributions › Journal articles › Research › peer-review

Harvard

Reinhard, MA, Schindler, S, Raabe, V, Stahlberg, D & Messner, M 2014, 'Less is sometimes more: How repetition of an antismoking advertisement affects attitudes toward smoking and source credibility', Social Influence, vol. 9, no. 2, pp. 116-132. https://doi.org/10.1080/15534510.2013.790839

APA

Reinhard, M. A., Schindler, S., Raabe, V., Stahlberg, D., & Messner, M. (2014). Less is sometimes more: How repetition of an antismoking advertisement affects attitudes toward smoking and source credibility. Social Influence, 9(2), 116-132. https://doi.org/10.1080/15534510.2013.790839

Vancouver

Reinhard MA, Schindler S, Raabe V, Stahlberg D, Messner M. Less is sometimes more: How repetition of an antismoking advertisement affects attitudes toward smoking and source credibility. Social Influence. 2014 Apr 3;9(2):116-132. doi: 10.1080/15534510.2013.790839

Bibtex

@article{a7d8a5c37e0647cda546968cd400610c,
title = "Less is sometimes more: How repetition of an antismoking advertisement affects attitudes toward smoking and source credibility",
abstract = "Research on effects of message repetition suggested an inverted U-shaped relationship between the number of message repetitions and the attitude toward the message content. Furthermore, it was indicated that when people are processing persuasive health messages, they use source credibility as a cue for judgments about the message. Built on that, repetition of an antismoking advertisement should initially increase source credibility and negative attitudes toward smoking. But when repetition rises to an excessive level, source credibility decreases, what in turn should decrease negative attitudes toward smoking. This study (N = 276) provided strong support for the hypothesized inverted U-shaped relationship. This effect was mediated by perceived source credibility and remained unaffected by smoking behavior. Implications are discussed.",
keywords = "Attitude toward smoking, Attitude toward the ad, Inverted U-curve, Message repetition, Source credibility, Psychology",
author = "Reinhard, {Marc Andr{\'e}} and Simon Schindler and Volker Raabe and Dagmar Stahlberg and Matthias Messner",
year = "2014",
month = apr,
day = "3",
doi = "10.1080/15534510.2013.790839",
language = "English",
volume = "9",
pages = "116--132",
journal = "Social Influence",
issn = "1553-4510",
publisher = "Taylor and Francis Ltd.",
number = "2",

}

RIS

TY - JOUR

T1 - Less is sometimes more

T2 - How repetition of an antismoking advertisement affects attitudes toward smoking and source credibility

AU - Reinhard, Marc André

AU - Schindler, Simon

AU - Raabe, Volker

AU - Stahlberg, Dagmar

AU - Messner, Matthias

PY - 2014/4/3

Y1 - 2014/4/3

N2 - Research on effects of message repetition suggested an inverted U-shaped relationship between the number of message repetitions and the attitude toward the message content. Furthermore, it was indicated that when people are processing persuasive health messages, they use source credibility as a cue for judgments about the message. Built on that, repetition of an antismoking advertisement should initially increase source credibility and negative attitudes toward smoking. But when repetition rises to an excessive level, source credibility decreases, what in turn should decrease negative attitudes toward smoking. This study (N = 276) provided strong support for the hypothesized inverted U-shaped relationship. This effect was mediated by perceived source credibility and remained unaffected by smoking behavior. Implications are discussed.

AB - Research on effects of message repetition suggested an inverted U-shaped relationship between the number of message repetitions and the attitude toward the message content. Furthermore, it was indicated that when people are processing persuasive health messages, they use source credibility as a cue for judgments about the message. Built on that, repetition of an antismoking advertisement should initially increase source credibility and negative attitudes toward smoking. But when repetition rises to an excessive level, source credibility decreases, what in turn should decrease negative attitudes toward smoking. This study (N = 276) provided strong support for the hypothesized inverted U-shaped relationship. This effect was mediated by perceived source credibility and remained unaffected by smoking behavior. Implications are discussed.

KW - Attitude toward smoking

KW - Attitude toward the ad

KW - Inverted U-curve

KW - Message repetition

KW - Source credibility

KW - Psychology

UR - http://www.scopus.com/inward/record.url?scp=84893782924&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/319acfc3-48ad-39ce-9b81-c00d42f2d1a2/

U2 - 10.1080/15534510.2013.790839

DO - 10.1080/15534510.2013.790839

M3 - Journal articles

AN - SCOPUS:84893782924

VL - 9

SP - 116

EP - 132

JO - Social Influence

JF - Social Influence

SN - 1553-4510

IS - 2

ER -

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DOI