Infinite Mixtures of Markov Chains
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Authors
Facilitating a satisfying user experience requires a detailed understanding of user behavior and intentions. The key is to leverage observations of activities, usually the clicks performed on Web pages. A common approach is to transform user sessions into Markov chains and analyze them using mixture models. However, model selection and interpretability of the results are often limiting factors. As a remedy, we present a Bayesian nonparametric approach to group user sessions and devise behavioral patterns. Empirical results on a social network and an electronic text book show that our approach reliably identifies underlying behavioral patterns and proves more robust than baseline competitors.
Original language | English |
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Title of host publication | New Frontiers in Mining Complex Patterns : 6th International Workshop, NFMCP 2017 : held in conjunction with ECML-PKDD 2017, Skopje, Macedonia, September 18-22, 2017 : revised selected papers |
Editors | Annalisa Appice, Corrado Loglisci, Giuseppe Manco, Elio Masciari |
Number of pages | 15 |
Place of Publication | Cham |
Publisher | Springer |
Publication date | 2018 |
Pages | 167-181 |
ISBN (print) | 978-3-319-78679-7 |
ISBN (electronic) | 978-3-319-78680-3 |
DOIs | |
Publication status | Published - 2018 |
- Business informatics