I share because of who I am: values, identities, norms, and attitudes explain sharing intentions
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In: Journal of Social Psychology, Vol. 164, No. 2, 01.2024, p. 199-217.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - I share because of who I am: values, identities, norms, and attitudes explain sharing intentions
AU - Schuster, Carolin
AU - Goseberg, Tami
AU - Arnold, Janina
AU - Sundermann, Anna
N1 - Funding Information: The author(s) reported there is no funding associated with the work featured in this article. Publisher Copyright: © 2022 Taylor & Francis.
PY - 2024/1
Y1 - 2024/1
N2 - To promote sustainable consumption, predictors of individuals’ intentions need to be understood. Focusing on the example of collaborative consumption, we look at facilitating and inhibiting factors in a preregistered correlational study (N = 378). We hypothesized the Value-Identity-Personal norm (VIP) model to explain variance in sharing intention. In addition, we expected sharing intentions to be linked to attitudes about (de-)ownership. We also hypothesized self-extension into an object to be a barrier to sharing this object. The results supported all hypotheses: The VIP model and de-ownership orientation were related to sharing intentions. Moreover, self-extension into a car was significantly higher among subsamples of car owners than car sharers. Exploratory findings show that the value-intention link predicted by the VIP can be found for biospheric as well as altruistic values if sharing intentions are assessed with items framed to match these respective values. We discuss implications for attempts to promote sustainable consumption.
AB - To promote sustainable consumption, predictors of individuals’ intentions need to be understood. Focusing on the example of collaborative consumption, we look at facilitating and inhibiting factors in a preregistered correlational study (N = 378). We hypothesized the Value-Identity-Personal norm (VIP) model to explain variance in sharing intention. In addition, we expected sharing intentions to be linked to attitudes about (de-)ownership. We also hypothesized self-extension into an object to be a barrier to sharing this object. The results supported all hypotheses: The VIP model and de-ownership orientation were related to sharing intentions. Moreover, self-extension into a car was significantly higher among subsamples of car owners than car sharers. Exploratory findings show that the value-intention link predicted by the VIP can be found for biospheric as well as altruistic values if sharing intentions are assessed with items framed to match these respective values. We discuss implications for attempts to promote sustainable consumption.
KW - Psychology
KW - Collaborative consumption
KW - car sharing
KW - identity
KW - self-extension
KW - value-identity-personal
KW - norm model
KW - Sustainability sciences, Communication
UR - http://www.scopus.com/inward/record.url?scp=85126824612&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/240740be-a60f-30e7-a03f-0e6d215656ba/
U2 - 10.1080/00224545.2022.2044282
DO - 10.1080/00224545.2022.2044282
M3 - Journal articles
C2 - 35301931
VL - 164
SP - 199
EP - 217
JO - Journal of Social Psychology
JF - Journal of Social Psychology
SN - 0022-4545
IS - 2
ER -