How much will you pay? Understanding the value of information cues in the sharing economy
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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How much will you pay? Understanding the value of information cues in the sharing economy. / Abramova, Olga; Krasnova, Hanna; Tan, Chee Wee.
Proceedings of the 25th European Conference on Information Systems, ECIS 2017. Atlanta : Association for Information Systems, 2017. p. 1011-1028 66 (Proceedings of the 25th European Conference on Information Systems, ECIS 2017).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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TY - CHAP
T1 - How much will you pay? Understanding the value of information cues in the sharing economy
AU - Abramova, Olga
AU - Krasnova, Hanna
AU - Tan, Chee Wee
N1 - Publisher Copyright: © 2017 Proceedings of the 25th European Conference on Information Systems, ECIS 2017. All rights reserved.
PY - 2017
Y1 - 2017
N2 - The advent of peer-to-peer accommodation sharing platforms, like Airbnb, has ushered in a new era in travel worldwide. However, to ensure sustainability in the long term, information asymmetry inherent to such platforms has to be tackled. Currently, accommodation sharing platforms offer a multitude of in-built trust-enhancing cues that may reduce information asymmetry, signal trust and aid potential guests in their decision making. Nevertheless, little is known about the effectiveness of these cues in shaping online consumption behavior. Building on the Signalling Theory, this study explores the effectiveness and monetary value of three groups of trust-enhancing cues commonly deployed by service providers to promote trust in the sharing economy via a discrete choice experiment methodology. Findings from our study not only contribute to extant literature on the effectiveness of trust-enhancing cues, but they also empower platform providers and hosts through novel insights on how the performance of their offerings is evaluated by consumers.
AB - The advent of peer-to-peer accommodation sharing platforms, like Airbnb, has ushered in a new era in travel worldwide. However, to ensure sustainability in the long term, information asymmetry inherent to such platforms has to be tackled. Currently, accommodation sharing platforms offer a multitude of in-built trust-enhancing cues that may reduce information asymmetry, signal trust and aid potential guests in their decision making. Nevertheless, little is known about the effectiveness of these cues in shaping online consumption behavior. Building on the Signalling Theory, this study explores the effectiveness and monetary value of three groups of trust-enhancing cues commonly deployed by service providers to promote trust in the sharing economy via a discrete choice experiment methodology. Findings from our study not only contribute to extant literature on the effectiveness of trust-enhancing cues, but they also empower platform providers and hosts through novel insights on how the performance of their offerings is evaluated by consumers.
KW - Discrete choice experiment
KW - Price premium
KW - Sharing economy
KW - Trust-enhancing signals
KW - Business informatics
KW - Informatics
UR - http://www.scopus.com/inward/record.url?scp=85054271716&partnerID=8YFLogxK
UR - https://aisel.aisnet.org/ecis2017_rp/66/
M3 - Article in conference proceedings
AN - SCOPUS:85054271716
T3 - Proceedings of the 25th European Conference on Information Systems, ECIS 2017
SP - 1011
EP - 1028
BT - Proceedings of the 25th European Conference on Information Systems, ECIS 2017
PB - Association for Information Systems
CY - Atlanta
T2 - 25th European Conference on Information Systems, ECIS 2017
Y2 - 5 June 2017 through 10 June 2017
ER -