Gender diversity in academic publishing—comment on Galak and Kahn (2021)
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In: Marketing Letters, Vol. 32, No. 3, 09.2021, p. 325-336.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Gender diversity in academic publishing—comment on Galak and Kahn (2021)
AU - Keller, Wiebke I.Y.
AU - Müller, Franziska
AU - Stromberg, Malik
AU - Papies, Dominik
N1 - Publisher Copyright: © 2021, The Author(s).
PY - 2021/9
Y1 - 2021/9
N2 - Galak and Kahn (Marketing Letters, 2021) report that females and underrepresented minorities face a less favorable organizational climate within academic marketing as compared to their respective counterparts. We complement this perspective by assessing the extent to which a gender gap is detectable in academic journal publications in marketing. To this end, we collect a data set which covers all publications of a broad range of peer-reviewed academic journals in business, including marketing, across two decades. We then develop an algorithm that allows us to determine the authors’ gender. We use these data to study a potential gender gap in academic marketing journals. Results indicate that a gender gap in academic publishing in marketing is present and substantial, although it has been declining over time. At the same time, it continues to be particularly visible in the most prestigious journals. While marketing is still far from being a role model, the gender gap is smaller in marketing compared to other fields in business. Our analysis complements the findings by Galak and Kahn (Marketing Letters, 2021) by showing that female scholars do not only experience an unfavorable organizational climate, but they are also underrepresented in academic marketing journals.
AB - Galak and Kahn (Marketing Letters, 2021) report that females and underrepresented minorities face a less favorable organizational climate within academic marketing as compared to their respective counterparts. We complement this perspective by assessing the extent to which a gender gap is detectable in academic journal publications in marketing. To this end, we collect a data set which covers all publications of a broad range of peer-reviewed academic journals in business, including marketing, across two decades. We then develop an algorithm that allows us to determine the authors’ gender. We use these data to study a potential gender gap in academic marketing journals. Results indicate that a gender gap in academic publishing in marketing is present and substantial, although it has been declining over time. At the same time, it continues to be particularly visible in the most prestigious journals. While marketing is still far from being a role model, the gender gap is smaller in marketing compared to other fields in business. Our analysis complements the findings by Galak and Kahn (Marketing Letters, 2021) by showing that female scholars do not only experience an unfavorable organizational climate, but they are also underrepresented in academic marketing journals.
KW - Academic publishing
KW - Gender gap
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=85112597042&partnerID=8YFLogxK
U2 - 10.1007/s11002-021-09579-3
DO - 10.1007/s11002-021-09579-3
M3 - Journal articles
AN - SCOPUS:85112597042
VL - 32
SP - 325
EP - 336
JO - Marketing Letters
JF - Marketing Letters
SN - 0923-0645
IS - 3
ER -